Full Stack Designer (Design + Web + Performance)

Description

Job Summary: The EB Higher Education Institute is seeking a creative and performance-oriented Full Stack Designer to strengthen its marketing team, elevating the visual and digital quality of campaigns through the creation and optimization of landing pages and creatives. Key Highlights: 1. Join a company with a genuine purpose of professional transformation 2. Work in a collaborative, creative environment with freedom to innovate 3. Work on projects that impact thousands of professionals across Brazil About EB Higher Education Institute: EB Higher Education Institute has a clear mission: to transform careers and amplify outcomes for professionals in Human Resources and Personnel Departments. We are an institution recognized for excellence in practical training programs and MBAs that integrate theory, technology, and real-world applicability. We seek a Full Stack Designer — creative, technically skilled, and performance-oriented — to strengthen our marketing team and elevate the visual and digital quality of our campaigns. Why join EB Higher Education Institute: • Join a company with a genuine purpose of professional transformation; • Work in a collaborative, creative environment with freedom to innovate; • Enjoy autonomy to test and implement new ideas; • Work on projects that impact thousands of professionals across Brazil; • Grow alongside a team passionate about education, performance, and results. About the Role: You will be responsible for creating and optimizing all marketing pages and creatives for EB Higher Education Institute, supporting launch campaigns and perpetual funnels. We seek someone with a designer’s eye and a performance mindset — capable of transforming ideas into high-converting pages and creatives. Key Responsibilities and Areas of Focus: • Maintain and evolve the brand’s visual identity; • Ensure consistency across all communications; • Create graphic assets aligned with institutional positioning; • Develop creatives for product launches and digital campaigns; • Design ads (Meta Ads, Google Ads), emails, banners, and landing pages; • Optimize creatives based on CTR, CPA, and conversion metrics; • Produce e-books, presentations, infographics, and supporting materials; • Transform technical content into attractive, professional visuals; • Create and maintain lead capture pages, sales pages, VSLs, and thank-you pages (WordPress + Elementor); • Integrate landing pages with RD Station and marketing automation tools; • Ensure page responsiveness, usability, and speed; • Research design trends and propose new creative and page concepts; • Use generative AI tools (Firefly, Midjourney, ChatGPT) for variations and optimizations; • Participate in brainstorming sessions focused on performance and scalability. Requirements: • Proven experience with WordPress and Elementor; • Proficiency in Canva and Adobe Photoshop; • Experience designing static sales creatives (ads, banners, thumbnails, social posts); • Knowledge of UX/UI and responsive design; • Experience integrating landing pages with RD Station; • Strong organization, creativity, and performance focus (CPL, CPA, ROAS). Desirable: • Experience in the education sector, EdTechs, or info-product businesses; • Basic understanding of copywriting and visual storytelling; • Familiarity with heatmaps (Hotjar, Clarity); • Basic knowledge of HTML/CSS and UX writing; • Experience with motion graphics or short-video editing.