Senior Digital Marketing Analyst

Description

Job Summary: We are seeking a creative and analytical Senior Digital Marketing Analyst to plan, execute, and optimize performance-, engagement-, and brand-focused digital campaigns. Key Highlights: 1. Opportunity for professional growth and development. 2. Collaborative, creative, and innovative work environment. 3. Participation in industry-specific training events/courses. **Senior Digital Marketing Analyst** **Location:** Hybrid — Bauru / SP — 3 days per week IN-OFFICE **Employment Type:** CLT **Working Hours:** Business hours **About the Role:** We are looking for a creative, analytical, and results-driven **Digital Marketing Analyst**. This person will be responsible for planning, executing, and optimizing digital campaigns with emphasis on performance, engagement, and brand strengthening. **Responsibilities:** * Plan and execute paid media campaigns (Google Ads, Meta Ads, etc). * Analyze performance metrics and generate reports with insights and recommendations. * Manage and optimize SEO and content marketing strategies. * Create and schedule social media content aligned with the editorial calendar. * Support the development of landing pages, email workflows, and automations. * Conduct A/B tests on ads, creatives, and web pages. * Monitor competitors and identify digital market trends. * Collaborate closely with design, sales, and product teams. **Requirements:** * Bachelor’s degree in Marketing, Advertising, Communications, or related fields. * Experience with tools such as Google Ads, Facebook Ads, Google Analytics, RD Station, or similar. * Knowledge of SEO, email marketing, and social media. * Proficiency in Office/Google Workspace suite (especially Excel/Sheets). * Strong verbal and written communication skills. * Analytical mindset with results orientation. **Preferred Qualifications:** * Certifications in Google Ads, Meta Blueprint, RD Station, or similar. * Familiarity with design tools (Canva, Photoshop, Illustrator). * Basic knowledge of HTML, CSS, or WordPress. **What We Offer:** * Starting salary, scalable based on project progress + Commission + Bonus. * Benefits: Meal Allowance (VA), Health Insurance, Dental Insurance, Profit Sharing (PLR). * Company-sponsored participation in industry-specific training events/courses. * Opportunity for professional growth and development. * Collaborative, creative, and innovative work environment. Job Type: Full-time, Permanent CLT Compensation: Starting from R$3.200,00 per month Benefits: * Dental insurance * Fuel allowance * Profit sharing * Life insurance * Meal allowance * Transportation allowance Experience: * Digital marketing (Required) Work Location: Hybrid remote work for Bauru, SP