CRM Consultant (Salesforce) - Remote

Description

Opportunity emerging at 4MK for a **CRM Consultant.** As a 4MK professional, in a world of constant transformation and innovation, we understand the importance of delivering the best action strategies so our clients achieve optimal results. We are seeking a **CRM Consultant – Salesforce**, with solid experience in Salesforce Marketing Cloud and, especially, in Salesforce Data Cloud (CDP), responsible for configuring, executing, and optimizing CRM journeys, advanced audience segmentation, customer data unification, and multichannel campaign audience activation. Strong knowledge of data modeling and relationships, creation of segments in Data Cloud, as well as experience with SQL and data management in Data Extensions to support personalization and relationship strategies is expected. We seek an analytical, organized, and data-oriented profile, with attention to detail, strong communication skills, proactivity, sense of priority, and ability to collaborate effectively within multidisciplinary squads, adapting to a dynamic and continuously evolving environment. If you enjoy challenges and identify with us, apply now! **Responsibilities and duties** * Use Data Cloud for data unification, audience creation, profile enrichment, and campaign activation; * Configure and optimize customer journey flows using Journey Builder, ensuring fluidity and efficiency in the customer experience; * Execute marketing automations and data integrations via Automation Studio; * Manage, organize, and publish content in Content Builder, ensuring consistency with guidelines and campaigns; * Perform adjustments and minor enhancements to HTML assets (email marketing, templates, and landing pages); * Develop, optimize, and maintain SQL queries for audience segmentation and data processing; * Work on data modeling and relationships across sources (Data Extensions, Data Cloud, etc.); * Monitor and analyze campaign performance metrics (open rate, click-through rate, conversion, opt-out, etc.); * Collaborate within multidisciplinary squads, partnering with data, business, and technology teams to continuously evolve CRM strategies. **Requirements and qualifications** **Requirements and qualifications:** * Bachelor’s degree in Statistics, Data Science, Data Engineering, or related field; * Proven experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Content Builder); * Experience integrating Data Cloud with Marketing Cloud (audience activation); * Practical experience or knowledge of Data Cloud (ingestion, modeling, identity resolution, and activation); * Experience in the financial sector, cooperatives, or merchant acquiring is a plus. * SQL proficiency for data manipulation, transformation, and segmentation; * Basic knowledge of HTML/CSS applied to email marketing; * Experience analyzing campaign data and metrics; * Familiarity with visualization and presentation tools (Excel and PowerPoint); * Strong analytical capability and attention to detail; * Organization and discipline in data governance; * Effective communication skills for presenting campaign results; * Proactive identification of improvement opportunities and problem-solving ability; * Teamwork and collaboration with business areas; * Focus on continuous improvement with commitment to quality and delivery. **Additional information** * Medical Assistance (with co-payment); * Dental Assistance; * Mental Health Support; * Meal and Food Allowance; * Flexible Benefits Card – Home Office Allowance; * Daycare Assistance (for children up to 71 months); * Group Life Insurance; * Profit Sharing Plan (PLR); * Birthday Day Off; * Work model: Fully remote, with occasional in-person meetings; * Residency in São Paulo is not required; * CLT employment contract – Market-competitive salary! **4MK** is a consulting firm specializing in data solutions, ready to help your company go beyond. Our goal is to deliver customized, comprehensive solutions that maximize the value of your data, boost operational efficiency, and enable informed decision-making. We go beyond standard consulting, offering a full suite of services tailored to your specific needs. We partner with clients to achieve exceptional outcomes across CRM — from strategic definition through process optimization and campaign operationalization. Our consultants possess extensive experience in developing and implementing successful CRM, BI, and Analytics strategies. Through diagnostics, we design customized scenarios and leverage the full potential of your existing tools and processes. Our greatest satisfaction lies in supporting your growth to reach new heights.