Responsible for planning and implementing Digital Analytics platforms for web, app, and media pixels. Main areas of responsibility include the governance of dataLayer structures, pixels, and media signals, the development of automations (bots) for data validation, and the creation of BigQuery bases for event monitoring. **Responsibilities and attributes:** * Planning and Tagging: Define the tagging strategy for web and app, performing the implementation and configuration of tags via Google Tag Manager, media pixels (Floodlights, Facebook, Google Ads, Appsflyer), and Analytics platforms (GA4/Firebase). * Governance and Data Quality: Ensure the integrity of the dataLayer structure and media signals sent to partners. Perform technical homologation of implementations to ensure data accuracy. * Automation and Data Engineering: Develop and maintain automation solutions (bots) for continuous data validation and dataLayer monitoring. Create and manage BigQuery bases for event monitoring. * Collaboration and Management: Interact with development teams for technical definitions (dataLayer and SDK implementations) and monitor project development with external consultancies, including API integrations. **Requirements and qualifications:** * **JavaScript** with consolidated knowledge. * Experience with **DataLayer and tagging** * **Google Analytics, Google Tag Manager, and Firebase Analytics** for e\-commerce. * **SQL**, with BigQuery as a differentiator. * **Pixels, SDKs, and tracking tools**: Facebook, Google Ads, Appsflyer, and Floodlight; basic knowledge in Kotlin, Swift, Objective\-C, Playwright, and Selenium as a differentiator.
João Silva
Indeed · HR
João Silva
Indeed · HR
