MARKETING ASSISTANT

Description

Job Summary: The Marketing Analyst is responsible for assisting in the development and execution of marketing strategies to increase visibility and customer attraction, thereby strengthening the brand and sales. Key Highlights: 1. Plan and execute digital and institutional marketing campaigns. 2. Manage social media accounts and monitor performance metrics. 3. Organize internal and external events, trade fairs, and training sessions. The Marketing Analyst assists in developing and executing marketing strategies aimed at increasing the company's visibility and customer attraction. This professional conducts market analysis, creates advertising campaigns, and manages social media, contributing to brand strengthening and sales growth. * Key Responsibilities: * Plan, create, and execute digital and institutional marketing campaigns; * Adapt internal and external communication materials; * Publish content on social media; * Capture and edit photos and videos for product, event, and campaign promotion; * Manage the company's social media accounts and monitor performance metrics; * Support the sales department in promotional activities and sales-related materials; * Organize internal and external events, trade fairs, training sessions, and customer activations; * Maintain alignment with Stara and Elo Forte brand guidelines