E-commerce Manager

Description

Job Summary: Responsible for ensuring the functionality, optimization, and user experience of the e-commerce website, driving sales and visibility through digital marketing and SEO. Key Highlights: 1. E-commerce user experience optimization 2. Digital marketing campaign development and SEO/SEM 3. E-commerce team management and coordination Description: * Responsible for ensuring the e\-commerce website is always functional, optimized, and delivers the best possible user experience. * Monitor and analyze platform performance metrics, such as conversion rate, sales, traffic, and time on site. * Develop and implement digital marketing campaigns to boost sales, including seasonal promotions, discounts, and targeted initiatives. * Work on search engine optimization (SEO) and paid search campaigns (SEM) to increase website visibility. * Create communication strategies via e\-mail, social media, and other digital platforms to improve customer retention and sales conversion. * Collaborate with the operations team to ensure products available on the e\-commerce site are always up-to-date and accurately described. * Track market trends and curate products for the online portfolio, focusing on those most appealing to consumers. * Ensure a seamless shopping experience—from website navigation through checkout and post\-purchase support. * Manage customer service teams, ensuring inquiries, complaints, and suggestions are handled efficiently and effectively. * Use analytics tools (e.g., Google Analytics) to monitor website performance, consumer behavior, and marketing campaign results. * Prepare e\-commerce performance reports, highlighting key KPIs (Key Performance Indicators) such as conversion rate, CAC (Customer Acquisition Cost), LTV (Lifetime Value), and ROI (Return on Investment). * Coordinate the e\-commerce team—including developers, designers, marketing analysts, and others—to ensure alignment with company goals and objectives. * Provide training and support to team members to continuously improve processes. * Maintain relationships with technology, logistics, and other strategic suppliers and partners essential to e\-commerce operations. * Collaborate with the logistics team to ensure efficient and fast delivery processes, prioritizing customer satisfaction. * Manage the e\-commerce budget, planning investments in marketing, platform enhancements, and other expenses. * Define growth targets and mid- to long-term strategies to expand e\-commerce operations in terms of reach and revenue. * Stay updated on the latest e\-commerce trends, consumer behavior, and emerging technologies, implementing innovations that enhance the company’s competitiveness. * Integrate e\-commerce operations with physical stores to deliver a consistent omnichannel experience for customers. 2512250202491262255