FOOD INDUSTRY COMMERCIAL MANAGER

Description

Job Summary: Develop Ciranda Cultural's presence in the food channel by structuring an entry strategy, product exposure, and sustainable portfolio growth. Key Highlights: 1. Negotiate with supermarket and wholesale chains for expansion. 2. Plan campaigns for strategic dates and monitor results. 3. An environment that combines tradition, quality, and a constant desire to innovate. Develop Ciranda Cultural's presence in the food channel by structuring an entry strategy, product exposure, and sustainable portfolio growth. **Responsibilities and Duties** * Negotiate with supermarket and wholesale chains. * Define strategic product mix for impulse and seasonal sales. * Negotiate additional display locations, promotional islands, and inserts. * Plan campaigns for strategic dates. * Monitor inventory turnover and restocking by store cluster. * Control profitability and discount policies. * Identify regional expansion opportunities. **KPIs** * Revenue per retail chain * SKU turnover * ROI of promotional campaigns * Coverage expansion **Requirements and Qualifications** **Technical Competencies** * Experience in high-volume retail * Category management * Pricing strategy * Trade marketing **Behavioral Competencies** * Dynamism * Aggressive commercial mindset * Resilience * Ability to negotiate under pressure Education: Bachelor’s degree in Communications, Business, or related fields. **Additional Information** For over 30 years, the **Ciranda Cultural Group** has pursued a clear purpose: bringing culture within everyone’s reach. We are a publishing group committed to serving diverse markets and disseminating knowledge across the most remote corners of the planet. Today, we have a dedicated team striving for excellence at every stage—from editorial production to book delivery. **What Makes Us Unique:** * **Diversity and Innovation:** Our catalog includes over 4\.000 titles, including interactive books (with sounds, textures, and pop\-ups) that foster playful early learning. * **Global Presence:** We work with partners across Brazil and internationally. **Our Essence:** * **Mission:** To delight and transform lives through stories. * **Vision:** To become Brazil’s largest publishing group! * **Values:** Joy, Creativity, Delighting, Humanizing, Innovation, Boldness, and Wisdom. If you seek an environment that unites tradition, quality, and a constant desire to innovate, this is where you belong!