Mid-Level Web Designer

Description

Job Summary: Responsible for co-creating and implementing visually high-impact, high-performance sales landing pages, as well as other strategic pages, with a focus on conversion and user experience. Key Highlights: 1. Co-creation of high-impact, high-performance sales landing pages. 2. Innovative, data-driven, and user experience (UX)-oriented profile. 3. Leads projects end-to-end: from conception through development and testing. Description Responsible for co\-creating and implementing visually high-impact, high-performance sales landing pages, as well as other strategic pages across our domains. Collaborates directly with Copy, Creative, and Growth teams to ensure brand consistency, clear communication, and conversion focus. We expect an innovative, data- and user-experience-oriented professional capable of proposing hypotheses, participating in experiments, and validating solutions through user research, testing, and other methodologies. Leads projects end-to-end — from conception and prototyping through final design, development, publishing, and testing — incorporating insights and results into continuous improvement processes. Responsibilities / Activities * Design landing pages, websites, and blogs in WordPress (Elementor, Gutenberg, or equivalent builders), with emphasis on conversion, responsiveness, and performance. * Plan and execute Growth strategies for web pages: A/B tests, funnel optimizations, and metrics-driven UX/UI improvements. * Perform corrective and evolutionary maintenance of existing web pages, ensuring stability, content updates, and visual/functional enhancements. * Support visual maintenance of the corporate website and other digital properties (layout adjustments, banners, internal pages, campaign pads). * Apply best practices in usability, accessibility, and user-centered design to delight users and facilitate navigation. * Collaborate closely with the Copy team to ensure visual hierarchy, readability, message coherence, and alignment with campaign objectives. * Create low- and high-fidelity prototypes and wireframes for internal validation and/or user testing. * Monitor page performance metrics (conversion rate, CTR, scroll depth, time on page, bounce rate, speed) and propose continuous improvements. * Ensure standardization of components, layouts, and brand elements, contributing to the design system/web guidelines. * Track design trends, tools, and digital behavior, proposing applicable business innovations. Requirements * Solid experience as a Web Designer / Digital Designer focused on performance-oriented pages. * Proficiency in WordPress and page-building (templates, builders, plugins). * Practical knowledge of web UI/UX: visual hierarchy, grids, responsiveness, heuristics, accessibility. * Working knowledge of HTML/CSS (able to make minor adjustments and improvements when needed). * Experience with design/prototyping tools such as Figma (or equivalent). * Familiarity with analytics metrics and tools (GA4, Hotjar/Clarity, Tag Manager, or similar). * Ability to manage tight deadlines and multiple concurrent tasks without compromising quality. * Portfolio featuring published examples of landing pages, websites, or other digital projects. Preferred Qualifications * Experience with CRO (Conversion Rate Optimization) and structured experimentation. * Knowledge of on\-page SEO and web performance best practices (Core Web Vitals). * Experience with marketing automation/integration tools (RD Station, HubSpot, ActiveCampaign, etc.). * Understanding of web design systems and creation/maintenance of reusable components. * Experience with platforms beyond WordPress (Webflow, Shopify, etc.). * Basic JavaScript knowledge for simple adjustments. * Experience in digital businesses, infoproducts, e\-commerce, or fast-growing Growth companies. Behavioral Competencies * Strong collaboration: works effectively with Copy, Creative, Growth, and Product teams. * Owner mindset: takes responsibility for outcomes, not just deliverables. * Data orientation: makes decisions and prioritizes based on real performance. * Purposeful creativity: innovates without losing sight of conversion goals. * Organization and autonomy: manages priorities and delivers consistently. * Clear communication: presents proposals, justifies decisions, and shares learnings. Success Metrics (KPIs) * Conversion rate of landing pages. * CTR of key elements (CTAs, buttons, forms). * Page load time and performance metrics (Core Web Vitals). * Bounce rate and engagement metrics (scroll depth, time on page). * Volume of experiments conducted and incremental impact. * Visual consistency and adherence to brand standards. Employment Type: PJ Hybrid Work \- 1 remote day and 4 in-office days \| Location: Moema Allowance: R$ 966.00