Senior Marketing Analyst

Description

Job Summary: Professional responsible for developing and managing digital service offerings aligned with SMB customer needs, focusing on value propositions and pricing. Key Highlights: 1. Disruptive, creative, communicative approach with a passion for challenges 2. Lead the development lifecycle of B2B digital offerings for the SMB segment 3. Dynamic and collaborative environment focused on innovation and continuous learning **Vice Presidency:** B2B **Directorate:** SMB Marketing and GTM Directorate **Work Location:** São Paulo - SP | Eco Berrini (Hybrid) **Department:** Digital Solutions Value Proposition & Pricing Management (Tech) The **Digital Solutions Value Proposition & Pricing Management (Tech)** team is responsible for developing and managing digital service offerings aligned with SMB customers’ needs and pain points, ensuring appropriate pricing positioning and optimized conversion strategies per channel. Key departmental objectives are: * 30% penetration in Digital Services; * Build customer-centric SMB offerings with correct pricing and protected margins; * Provide offer intelligence to NBO, enabling prioritization of the tower most aligned with each customer’s needs and opportunities. If you consider yourself **disruptive, creative, and communicative**, and **enjoy challenges**, we invite you to participate in this selection process. **Responsibilities and Duties** **RESPONSIBILITIES AND DUTIES:** * Develop and enhance value propositions for digital solutions targeting the SMB segment, aligned with customer needs and company strategy. * Conduct market, competitive, trend, and customer behavior analyses to identify opportunities for new products, services, and positioning strategies. * Lead the offering development lifecycle—from conception through launch—collaborating with Product, Commercial, and other relevant teams depending on solution type. * Define personas and propose offerings with value propositions tailored to different SMB profiles. * Develop executive presentations, commercial positioning materials, and sales arguments to maximize offer adoption. * Serve as the reference point for managing the digital solutions portfolio, ensuring alignment with business objectives. **Requirements and Qualifications** **WHAT WE EXPECT FROM YOU:** * Experience in marketing digital solutions (tech). * Strategic thinking, analytical capability, and data-driven orientation. * Creativity to propose alternative scenarios for necessary improvements, supporting decision-making. * Inquisitive mindset, results-oriented, and willing to work autonomously in a dynamic environment; * Collaborative, engaged, proactive behavior; strong communication skills; autonomy in decision-making; creativity; * Executive communication skills. * Curiosity, openness, and willingness for continuous learning. **Additional Information** **Application Deadline: 07/29/2026** We are a company within the Telefônica Group, the telecommunications leader in Brazil. Our purpose is to **“Digitalize to Connect”** people, businesses, and society at large—building a more connected nation and transforming the lives of Brazilians. We aim to expand our customers’ autonomy, personalization, and real-time choices, placing them in control of their digital lives—with security, reliability, and the quality only Vivo delivers. To make this possible, we lead a digital transformation process and are revolutionizing our company from within. We have implemented agile methodologies across the organization, seeking to connect with the most innovative and collaborative ways of working. We act to foster a diverse and inclusive environment that stimulates creativity, drives innovation, and increases engagement. At Vivo, culture is the force that transforms strategy into action. We are driven by **Purple Passion**—our unique ability to envision, execute, and overcome barriers with entrepreneurial courage, anticipate trends, and build a future we’re proud of. This energy connects diversity, innovation, and sustainability—transforming purpose into impact through technology and its infinite possibilities. **To embody this essence, we seek people who embrace our 5 Passions**—behaviors reflecting who we are and how we make a difference: * **"The customer’s time is now"**: Immediately address what truly matters to the customer. * **"People are our best technology"**: Adopt a constructive attitude, collaborate, and trust connections. * **"Curiosity is highly valued"**: Act courageously, test new ideas, and learn from every discovery. * **"Simplicity is always possible"**: Get straight to the point, resolve issues with the right people, and simplify the path. * **"Results are my responsibility"**: Take ownership of your actions and outcomes, recognizing that omissions also create impact. We believe **diversity**—in people, experiences, cultures, behaviors, skills, and attitudes—is a differentiator that reflects the society we live in. We maintain a robust internal program built upon five pillars: Gender, LGBTI+, Race, Persons with Disabilities (PcD), and 50+—to ensure a more inclusive culture and a more diverse, representative workplace. We are a **technology** company, inspired by diversity and **innovation**, offering space for everyone, supporting and embracing differences. We believe the path to delivering the best experience to our customers begins with providing an excellent experience to our employees. **\#JoinVivo**