Marketing Analyst

Description

Summary: This Marketing Analyst position focuses on local marketing execution and management within the Americas region, driving lead generation and business growth. Highlights: 1. Execute and manage local marketing activities for business growth 2. Develop and maintain local marketing plans and budgets 3. Utilize marketing automation tools and optimize campaigns **About TÜV Rheinland** 150 years of making the world a safer place: TÜV Rheinland is one of the world's leading providers of testing and inspection services, with annual revenues of over 2\.7 billion euros and approximately 27,000 employees in more than 50 countries. Its highly qualified experts test technical systems and products, enable innovation, and assist companies in their transition toward greater sustainability. They train professionals across numerous fields and certify management systems to international standards. With exceptional expertise in areas such as mobility, energy supply, infrastructure, and beyond, TÜV Rheinland provides independent quality assurance—not least for emergent technologies such as green hydrogen, artificial intelligence and autonomous driving. In doing so, TÜV Rheinland contributes to a safer and better future for everyone.Since 2006, TÜV Rheinland has been a signatory to the UN Global Compact, which promotes sustainability and combats corruption. The company’s headquarters are located in Cologne, Germany. Website: www.tuv.com **Marketing Analyst \- Hybrid (São Paulo/SP)** The Local Officer position is part of the regional Marketing and Communications team for the Americas and is managed on a disciplinary basis by the Senior Regional Manager Marketing and Communications for the Americas who has a direct reporting line to the global office Marketing and Communications based in Cologne, Germany. ***Area of Responsibility:*** *Acting as an extended arm of the business, this role is responsible for excellent local marketing execution and management for locally operating business streams. The goal is to drive lead generation and business growth, always in close alignment with the Senior Regional Marketing \& Communications Manager (NAM/SAM).* * *Execute the local marketing strategy in alignment with global and regional marketing strategies, in close collaboration with regional go\-to\-market managers.* * *Develop and maintain the local marketing plan and budget for all local business areas (offline and online), including KPIs.* * *Plan, execute, and manage local marketing activities, such as digital campaigns, events, trade shows, webinars, and more. This includes adapting global/regional content, creating relevant local content, and developing customer\-centric assets for all touchpoints.* * *Liaise and coordinate with all local and regional stakeholders, including regional sales managers, local field managers, and country managers.* * *Manage and adhere to local marketing budgets, in coordination with the Senior Regional Marketing \& Communications Manager (NAM/SAM).* * *Set up and execute campaigns using marketing automation tools; track and nurture leads accordingly.* * *Perform ongoing analysis and optimization of marketing activities to ensure effectiveness.* * *Deliver accurate and timely monthly reports to the Senior Regional Marketing \& Communications Manager (NAM/SAM), including KPIs and key insights.* * *Utilize approved platforms for content creation, planning, and execution of communications (e.g., social media, PR, YouTube, publications).* **Qualification Requirements** * Degree or equivalent professional qualification in Marketing. * Ideally experienced in B2B marketing within a corporate or group structure. * Excellent English language skills (written and spoken, minimum C1 level). * Strong knowledge and hands\-on experience in inbound and performance marketing, as well as SEM, SEO, and social media strategies. * Proven communication, project management, presentation, and self\-motivation skills. * Ability to interact confidently across all levels of the organization, with excellent interpersonal skills. * Capable of setting priorities, solving problems, and working independently in a fast\-paced, evolving environment. * Solid experience with marketing automation platforms (e.g., Eloqua, Salesforce). * Strong business orientation, with the ability to translate business goals into effective marketing and communication strategies. * Ability to operate at both strategic and tactical levels; a hands\-on team player. * Proficiency in creative tools such as Adobe Creative Suite. Tipo de vaga: Efetivo CLT Pagamento: R$4\.100,01 \- R$6\.000,00 por mês Benefícios: * Assistência médica * Assistência odontológica * Seguro de vida * Vale\-refeição * Vale\-transporte Experiência: * Marketing (Preferencial) Idioma: * Inglês (Preferencial)