Job Summary: The Mid-level Digital Analytics professional will join the Marketing Data team, ensuring data reliability and driving marketing decisions through insights. Key Highlights: 1. Lead tracking implementations in collaboration with Engineering and Technology teams. 2. Use SQL to extract and interpret data in BigQuery. 3. Define and implement Data Governance and QA standards. We are a 100% digital company, with technology developed locally and a market leader in online buying and selling. We have become the brand that best represents the circular economy in the country. Today, we operate from two offices located in Rio de Janeiro and São Paulo. Our flexible work model offers autonomy and freedom, enabling our people to design their own routines and standards—guided by discipline, ownership, and alignment with business priorities and company purpose. Building a diverse, inclusive, and equity-focused environment is part of our DNA. We believe diversity, equity, and inclusion are essential to creating a safe environment that delivers innovative and efficient outcomes for our people and society. **Responsibilities and Assignments** If you love learning and want to be part of this challenge, this opportunity is for you! In this Mid-level Digital Analytics \- role, you will join the Marketing Data team, whose mission is to ensure data reliability and drive insight-led marketing decisions. **Your day-to-day responsibilities will be structured around four core pillars:** **Tracking Engineering and Implementation** * Lead Implementations: Drive and oversee the full lifecycle of tracking projects, collaborating closely with Engineering and Technology teams. * Technical Translation: Act as a bridge between Marketing (Paid Media, CRM, SEO, etc.) and Technology, translating business objectives and KPIs into detailed technical requirements (measurement plan). * Data Layer and Tag Development: Design, implement, and validate the dataLayer, data collection scripts, and media pixels in Google Tag Manager (GTM), ensuring accurate capture of events and user interactions. **Data Analysis and Extraction** * Data Extraction and Interpretation: Use SQL in BigQuery to extract, organize, and interpret large volumes of data, identifying trends, optimization opportunities, and performance challenges. * KPI Measurement: Collaborate with internal teams to understand metric and KPI requirements (Acquisition, Activation, Retention, Revenue), ensuring they are correctly measured and reports reflect true business performance. **Data Governance and Quality** * Ensure Data Quality: Define, document, and implement Data Governance standards—including creation and maintenance of technical documentation (Measurement Plan / Metric Dictionary). * Auditing and QA: Establish auditing and Quality Assurance (QA) routines using debuggers and proxy tools to guarantee accuracy and integrity of collected data and reporting outputs. * Enable AI/ML: Continuously improve data reliability to build a solid foundation, enabling high-performance Artificial Intelligence (AI) and Machine Learning models. **Project Management and Collaboration** * Agile Management: Organize, manage, and prioritize the tracking and data project backlog, applying Agile methodologies (Scrum/Kanban). * Strategic Communication: Possess excellent communication skills to translate technical concepts into clear guidance for marketing and technology stakeholders. * Collaborative Profile: Be proactive and act as a strategic partner to Business and Product teams, thriving in a dynamic environment. **Requirements and Qualifications** **What do you need?** * Bachelor’s degree completed in Marketing, Technology, Statistics, or related fields. * Proficiency in Google Analytics (GA4\), Google Tag Manager (GTM), and strong understanding of data layer design. * Proficiency in SQL and familiarity with data warehouses (e.g., BigQuery) and data modeling. * Ability to map the e-commerce funnel and measure customer lifecycle metrics. * Basic understanding of JavaScript applied to web tracking implementation. * Experience with Quality Assurance (QA) routines and technical documentation (Measurement Plan). * Intermediate knowledge of mobile app analytics tools (e.g., AppsFlyer, Adjust). * Curiosity and enthusiasm for exploring the use of Artificial Intelligence (AI) and Machine Learning in analytics. * Collaboration and Proactivity: Highly collaborative profile, acting as a strategic partner to Business and Product teams, and proactively identifying analytical opportunities. **Nice-to-have:** * Basic Python knowledge for data analysis and automation. * Basic understanding of how Machine Learning models work (data-driven attribution, churn prediction). * Experience with Customer Data Platforms (CDP) and integration of paid media platforms (Meta Ads, TikTok, Google Ads) and CRM systems (Salesforce). * Familiarity with Agile methodology principles. **Additional Information** **More about OLX Group:** Since launching in Brazil in 2010, OLX Group’s purpose is to empower people to achieve their dreams by reinventing consumption models. Following the acquisition of ZAP Group—completed in October 2020—the company operates OLX, a leading horizontal classifieds platform across automotive, used consumer goods, and real estate categories; and two leading real estate platforms: ZAP and Viva Real. **Benefits:** Market-competitive compensation Health insurance Dental insurance Private pension plan Flexible benefits tailored to your needs Meal allowance Financial counseling Benefits club Remote work allowance Mobility allowance Childcare allowance Life insurance Extended leave policies Sports, wellness, and wellbeing incentives Payroll-deductible loans with reduced interest rates **Apply now and join us in this transformation!** We are the **OLX Group**, a **100% digital** classifieds marketplace connecting over **7 million people**. **Market leader** in buying and selling vehicles, real estate, and consumer goods, our diversified ecosystem delivers an innovative platform for business and conscious consumption. Over **500,000 listings** are published daily, and our platforms **(OLX, VivaReal, and Zap Imóveis)** receive **70 million visits per month**. With technology developed in Brazil, we democratize access to commerce for everyone, making a positive contribution to the economy. Working at OLX means being part of a **high-performance culture**, surrounded by the **best talent**. We **think big**, always **look to the future**, and aim to **lead our markets**. Thus, we **build trust** and generate **real impact** for businesses and people’s lives.