Want to make a difference in the new economy and transform people and businesses to thrive? Come join Cadastra! We are looking for professionals passionate about data and digital measurement to work on a challenging project in the digital health sector, focusing on Web and Apps. **This position is fully remote.** Here, we value: * Analytical mindset and results focus. * Culture of continuous learning and knowledge sharing. * Initiative, responsibility, and technical curiosity. **Responsibilities and duties** **At our Data Hub, you will have the challenge of:** * Conducting comprehensive audits of **GA4 and GTM** structures, identifying improvement opportunities and technical risks. * Planning and documenting the **Measurement Plan (SDR – Solution Design Reference)**, mapping KPIs, events, and business parameters. * Defining and validating the **data layer (dataLayer)** together with development teams for Web and App (iOS and Android). * Structuring and supervising the **implementation of tags and conversions** on Web and App (Google Ads, Meta Ads, Firebase). * Performing **technical testing and QA**, ensuring data integrity and traceability in source code and SDKs. * Supporting the **creation of dashboards and reports** (GA4 Explorations) for journey KPI monitoring. * Leading training sessions and knowledge-building activities with technical and business teams. * Acting strategically, connecting measurement, media, and performance within an integrated data ecosystem. * Strong verbal and written communication skills, with a collaborative profile focused on knowledge transfer. **Requirements and qualifications** **What Cadastra expects from you:** * Solid experience with **Google Analytics 4 and Google Tag Manager** (Web and App). * Advanced knowledge of **Firebase Analytics** and mobile measurement (iOS/Android). * Technical understanding of **dataLayer**, parameters, custom dimensions, and events. * Experience with **BigQuery** and basic analytical data modeling. * Knowledge of **digital media platforms (Meta Ads, Google Ads)**. * Ability to create technical documentation and measurement plans. **Differentiators:** * Google Analytics, Tag Manager, or Ads Measurement certifications. * Knowledge of Appsflyer, Amplitude, or other attribution platforms. * Experience with data architecture on GCP. * Experience with hybrid environments (production and staging) and agile methodologies. **Additional information** **What we offer:** * Meal and food allowance via FLASH card * Home office allowance via FLASH card * Health insurance according to your location * Dental insurance according to your location * Birthday day off \+ amount deposited to FLASH card * Extended maternity and paternity leave * Profit sharing (PLR) * Life insurance * Childcare allowance * Referral bonus * Transportation voucher * Clude \| Health Platform Total Pass * We are a global technology, strategy, marketing, and data services company, leading digital transformations and strategies that drive growth for major companies' digital and physical channels for 25 years. Hybrid by nature, we are spread across the world! We are over 900 employees with offices in São Paulo, Porto Alegre, and London, plus many other Cadastrers (as we call ourselves here) working 100% remotely. At Cadastra, we all work toward the same goal: transforming people and businesses to thrive. Over 400 brands have already trusted our work across more than 15 different segments, including Kopenhagen, Mitsubishi, Unilever, Uber, and many others. **Our operations are organized into the following divisions:** * Business \& Strategy * Commerce * Media Services * CRM \& Customer Experience * Digital Performance * Data, Analytics \& AI * Design \& Creativity * Transformative Engineering * Influence \& Content Marketing * Cloud Services The excellence of our work has been recognized in major awards. In 2022, we led the ISG Provider Lens Martech, won the Salesforce Partner Innovation Awards in the Marketing Consulting category, and were nominated for the Prêmio Caboré. We were also included in the Financial Times 2023 list of fastest-growing companies in the Americas, among other achievements. Our growth goes hand in hand with building a more sustainable and inclusive world. For over eight years, we have been certified as a Great Place To Work, and diversity is a core pillar for us: 59% of leadership roles are held by women and 19% of our professionals identify as LGBTQIAPN\+. **COME SEE WHY THIS IS YOUR PLACE!** Want to constantly evolve, work as a team, and generate real, high-performance impact in the market? Join us! **Our values:** * Courage to explore; * Efficiency to achieve; * Impact to resonate; * Learning to transform; * Partnership to innovate. **OUR CLT BENEFITS:** Meal and food allowance via FLASH card Home office allowance via FLASH card Health insurance according to your location Dental insurance according to your location Birthday day off \+ amount deposited to FLASH card Extended maternity and paternity leave Profit sharing (PLR) Life insurance Childcare allowance Referral bonus Transportation voucher Clude \| Health Platform Total Pass Partnership with Fecap \- discounts from 10% to 20% on undergraduate, postgraduate, MBA, and Master's programs