Description
Job Summary:
Professional to work on data analysis and visualization, digital marketing strategies, and customer journey optimization.
Key Highlights:
1. Experience with data visualization (Looker Studio, Power BI)
2. Knowledge of CRM, media, and digital marketing
3. Analysis and optimization of the customer lifecycle
Description:
* Looker Studio and Power BI (data visualization and dashboards);
* SQL and Google BigQuery (data extraction and manipulation);
* Experience with CRM, media, and digital marketing;
* Knowledge of communication and loyalty strategies;
* QA skills and performance goal management.
* Measurement and analysis of CRM and performance campaigns;
* Personalization of campaigns and customer loyalty strategies;
* Development of dashboards and reports for KPI tracking;
* Digital performance tagging and monitoring;
* Data extraction and manipulation across various platforms (SQL, BigQuery);
* Executive presentations for stakeholders and leadership;
* Customer lifecycle: analysis and insights for journey optimization;
* Development of new data products and solutions (Phase 2 of the role).
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