Senior CRM Analyst

Description

Job Summary: We are seeking a CRM Analyst to plan, execute, and optimize CRM strategies, focusing on customer relationship management, retention improvement, and engagement enhancement. Key Highlights: 1. Commitment to challenges and collaborative spirit. 2. Optimization of customer relationship strategies. 3. Development of automated customer engagement journeys. Rojemac Group**Apply via WhatsApp** São Paulo \- SP 1 position Not disclosed Eligible for PCD (Persons with Disabilities) Full-time CLT (Consolidation of Labor Laws) On-site Mid-level At the **Rojemac Group**, everyone is valued and welcome. What truly unites us is our commitment to challenges, collaborative spirit, and passion for living our culture. We are dedicated to positively impacting the lives of millions of Brazilians—and we count on you to be part of this mission. We are looking for a **CRM Analyst** responsible for planning, executing, and optimizing Customer Relationship Management (CRM) strategies, with emphasis on customer relationship management, retention improvement, engagement enhancement, and lifetime value generation throughout the customer lifecycle—leveraging data analysis and campaign automation. **Responsibilities:** * Plan CRM strategies focused on revenue growth, customer retention, and increasing LTV (Lifetime Value) across the customer lifecycle; * Develop automated customer engagement journeys, covering onboarding, retention, reactivation, and loyalty; * Segment customer base based on behavior, profile, and value to improve CRM initiative accuracy; * Execute multichannel campaigns (e\-mail, SMS, push notifications, WhatsApp, etc.), ensuring communication consistency and efficiency; * Analyze performance metrics (engagement, conversion, churn, LTV, and revenue), identifying opportunities for improvement; * Personalize customer communications based on data and their stage in the engagement journey; * Integrate CRM initiatives with e\-commerce, media, and technology teams to ensure strategic and operational alignment; **Requirements:** * Bachelor’s degree in Advertising, Marketing, or related fields. * Experience in CRM / Relationship Marketing. * Proficiency in data presentation and analysis. * Experience optimizing e\-mail, SMS, and push notifications in e\-commerce projects. * Experience with Salesforce Marketing Cloud, Oracle Responsys, Insider CRM (InsiderOne). * Bonus: Experience in content marketing. **What We Offer:** * Life Insurance; * Flexible Benefits Card; * Health Insurance; * On-site breakfast; * Dental Plan (optional, selected by employee); * SESC Membership; * Employee discount on company products; * Pharmacy Partnership; * Shuttle Service; Thinking about your career? We offer an Internal Recruitment Program, our Evaluation Cycle, regular feedback sessions, and personalized development plan tracking. If you possess the required skills and experience for this role, apply now! We’re eager to meet you!!!! Interested? Apply for this position!**Location** --------------- Avenida Francisco Matarazzo, 1400, Edifício Torino , Água Branca, São Paulo \- SP, Brazil, 05001\-903