Rich Materials Copywriter

Description

**Responsibilities and Duties:** ==================================== * Create and develop rich materials for demand generation, branding, market education, and lead nurturing strategies. * Write ebooks, guides, whitepapers, reports, checklists, success stories, one\-pagers, presentations, webinar scripts, and educational materials for customers and prospects. * Transform briefs, research, interviews, and business data into clear, structured, useful, and marketing-objective-aligned content. * Collaborate closely with Growth, Brand, CRM, Sales, Customer Success, Partnerships, Product, Design, and Paid Media teams to create content supporting acquisition, activation, retention, upsell, and brand positioning. * Adapt long-form content into multiple formats, including e\-mails, social posts, carousels, landing pages, commercial assets, scripts, ads, and sales support materials. * Research topics related to eCommerce, logistics, shipping, marketplaces, performance, commercial operations, and trends in the Brazilian market. * Create content tailored to different funnel stages: discovery, consideration, conversion, onboarding, retention, and expansion. * Collaborate with Design to transform lengthy content into visually clear, engaging, and easily consumable materials. * Manage deadlines, priorities, and deliverables autonomously, with organization and editorial judgment, in a high-volume production environment. * Propose new topics, formats, and content approaches based on benchmarks, market research, customer conversations, and commercial learnings. * Create reusable frameworks, templates, and structures to accelerate rich materials production. **Requirements:** =============== * Bachelor’s degree in Communications, Journalism, or related fields. * Prior experience in content marketing, agencies, startups, SaaS, eCommerce, logistics, or B2B companies. * Portfolio required, including ebooks, guides, articles, landing pages, success stories, reports, or editorial materials. * Excellent written Portuguese proficiency. * Spanish as an additional language is considered a plus. * Availability to support ad-hoc requests related to campaigns, events, webinars, and product launches. * **Technical Knowledge:** + Editorial writing and storytelling. + Content marketing, market research, and B2B communication. + CRM and lifecycle marketing knowledge is considered a plus. + Email marketing knowledge is considered a plus. + Proficiency using AI tools for research, ideation, and content production. * **Skills:** + Excellent written communication. + Strategic thinking and advanced editorial judgment. + Ability to simplify complex topics. + Research, organization, and planning capabilities. + Autonomy and attention to detail. + Business-oriented creativity. + Ability to structure ideas clearly. + Cross\-functional collaboration and teamwork across departments. + Ability to receive feedback and iterate content rapidly. + Hands\-on mindset and brand sensitivity. + Demand-generation orientation. + Capacity to manage multiple content pieces simultaneously. + Strong judgment to prioritize deliverables by impact and urgency. **About the Role:** ================= * Work model: Hybrid. + Aldeia Coworking \- Station: + https://maps.app.goo.gl/7DnF6SMoyiT1Wr53A * Location: Curitiba * International environment.