Social Media

Description

Job Summary: Plan, create, and monitor social media content to strengthen the brand and expand engagement with the creator community. Key Highlights: 1. Strengthen brand presence and expand engagement on social media. 2. Create and adapt content for diverse platforms and formats. 3. Monitor results and optimize strategies based on data. **Position Objective:** Plan, create, publish, and monitor content across Community Creators Academy’s social media channels, strengthening brand presence, expanding engagement with the creator community, and boosting organic and strategic reach for the startup. **Responsibilities** 1\. Content Strategy * Translate brand objectives into social media content strategies (organic and paid). * Help build the brand narrative through series, segments, editorials, and consistent formats. * Map relevant topics and content opportunities based on seasonal dates, memes, trends, and cultural movements. **2\. Content Creation and Copywriting** * Write captions, scripts, and storyboards with clarity, creativity, and a brand-aligned tone of voice. * Participate in ideating visual content (Reels, carousels, clips, capsules, memes, and viral formats). * Propose new formats to broaden reach and engagement—from educational to entertaining/informative. **3\. Distribution and Publishing** * Plan and schedule content in the editorial calendar. * Adapt long-form content (live streams, events, podcasts) into capsules and platform-native formats. * Collaborate with designers and videomakers to ensure visual and narrative consistency. **4\. Monitoring and Interaction** * Track content performance metrics (reach, engagement, retention time, saves). * Suggest optimizations based on data: top-performing topics, most effective formats, optimal posting times. * Actively engage with the community: respond to DMs and comments, and foster conversations with followers. **5\. Operations \+ Continuous Updates** * Populate dashboards or spreadsheets with data and insights from each published piece of content. * Stay updated on platform dynamics, new features (e.g., AI in apps, new formats, boosted posts, etc.). * Follow creators and benchmarks for inspiration and to maintain brand relevance in feeds. **Additional Information:** * Contract type: PJ (individual contractor). * Work location: Vila Leopoldina \- SP. Minimum Education: High School Diploma (Secondary Education)