Senior Creative Planner

Description

Job Summary: We are seeking a Creative Planner to work with corporate clients, refining briefs, researching trends, developing concepts, and structuring audience experience journeys. Key Highlights: 1. Creative Planning expertise focused on corporate clients 2. Horizontal management and autonomy to develop new ideas 3. Experience in Live Marketing and advanced English UMAUMA Group is the most comprehensive entertainment ecosystem composed of agencies that uniquely connect brands to people, aiming to deliver the best experiences with excellence. We are a generalist group comprising specialist agencies. We did not come to be just another agency—we came to make things happen, always. If you identify with horizontal management, less bureaucracy and more action, autonomy to bring ideas and materialize them—and thus evolve and grow—join this team of uniques. We are looking for a professional to work in Creative Planning at our agency, focusing on corporate clients. Responsibilities: * Refine briefs by identifying necessary information to proceed with the project internally; * Conduct research and analysis (target audience, brand’s communication history and competitors, market references, and trends); * Identify cultural context and insights about the target audience related to the challenge; * Exercise conceptualization of projects, providing direction and inputs for other departments to deepen their specialized work—collaborate closely with Creative, Production, Account Management, Digital, and vendors; * Develop and propose creative concepts and territories aligned with the brand’s positioning; * Write conceptual storytelling that connects the proposal with the client’s objectives; organize proposals into commercial presentations and creative decks; * Structure audience experience journeys (pre-, during, and post-event); * Review scripts, assets, scenography, activations, and content; bridge the gap between idea and execution, ensuring the concept remains intact. Requirements: Completed undergraduate degree, preferably in Advertising, Design, Business Administration, Communications, Events, Architecture, or related fields. Experience as a Planner. Proficiency in Keynote and/or Microsoft Office suite and/or Google Slides. Knowledge of Live Marketing. Advanced English proficiency.