Marketing Analyst

Description

Job Summary: The Marketing Analyst will plan and execute the hotel’s marketing and communication initiatives, supporting commercial strategies, promotion of F\&B, events, and experiences to generate revenue and visibility. Key Highlights: 1. Planning and execution of marketing strategies for hospitality. 2. Focus on digital marketing, social media, and paid media campaigns. 3. Support for events, experiences, and press and influencer relations. Marketing Analyst **Position Description** The Marketing Analyst will be responsible for planning and executing the hotel’s marketing and communication initiatives, supporting commercial strategies, promotion of F\&B, events, hotel experiences, and brand positioning—with emphasis on revenue generation, visibility, and customer relationship building. **Key Responsibilities** **Strategic Marketing** * Plan and execute the hotel’s marketing calendar. * Support campaigns to increase revenue from accommodation, group bookings, events, and F\&B. * Develop initiatives for low-demand periods. * Monitor competitors and market trends. * Support photo sessions. **Digital Marketing** * Monitor the hotel’s social media channels (Instagram, LinkedIn, etc.) in coordination with the agency. * Support paid media campaigns. * Update the hotel’s website and landing pages, as well as OTA platforms. * Monitor metrics (engagement, reach, leads). **Events and Experiences** * Support promotion of experiences such as F\&B, brunches, special events, and activations (e.g., Le Petit Chef, exhibitions, themed events, AUmâste). * Support corporate events. * Develop promotional materials and invitations. **Sales Team Support** * Create commercial materials (presentations, flyers, visual proposals). * Support campaigns targeting corporate accounts and MICE. * Support communication with agencies, tour operators, and clients. * Quotation and management of promotional gifts. **Press and Influencer Relations** * Support distribution of press releases and contact with press. * Organize influencer and journalist visits. * Monitor earned media and media clipping. **Administrative Functions** * Manage marketing budget. * Liaise with suppliers, designers, and agencies. * Organize contracts and invoices. * Track campaign ROI. **Specific Knowledge and Skills:** * Degree in Marketing, Advertising, Tourism, Hospitality, or related fields. * Intermediate/advanced English. * Experience in digital marketing and social media. * Proficiency in Excel, Canva, PowerPoint, and marketing tools. * Organizational skills and sense of priority. **Required Qualifications:** * Creativity and aesthetic sense * Analytical mindset * Clear communication * Proactivity * Teamwork * Organization and attention to detail **Desired Qualifications:** * Experience in hospitality or tourism. * Experience in F\&B marketing. * Knowledge of Meta Ads / Google Ads. * Experience with events and activations. * Knowledge of branding and storytelling