Content/Organic Growth Coordinator

Description

Job Summary: Lead and develop the Growth team (SEO, AEO, and Content), implementing organic strategies and overseeing content production to expand Flash’s online presence. Key Highlights: 1. Leadership and development of Growth teams (SEO, AEO, and Content) 2. Autonomy to create, test, and transform ideas into real solutions 3. A creative and technology-driven environment with accelerated learning and purpose Flash is an **intelligent ecosystem of HR and finance solutions** that simplifies all daily workplace management within a single platform—from onboarding and time tracking to benefits and corporate expenses. We transform complex processes into an enchanting journey, creating a **lighter, more human, and efficient work experience for everyone.** Internally, we call this the **Flamingo Effect**: every idea, every line of code, every customer interaction resonates far beyond Flash, impacting companies’ day-to-day operations and millions of people. Working here means living **the power to make things fly**, fueled by creativity, purpose, and real impact. **Join us as a Flamingo! ✨** ### **Why work with us?** * + At Flash, we believe great transformations begin with individual flights, gain strength collectively, and find direction in the values guiding us as a flock: + ✨We create value with our customers + ✨We solve problems pragmatically + ✨We play together + ✨We deliver consistent results + ✨We learn and transform ### **Our way of working:** * + Being a Flamingo at Flash means thriving in a creative and technology-rich environment with **autonomy to create, test, and transform ideas into real solutions** that help companies and people soar higher. + **Accelerated learning:** every challenge is an opportunity to grow and innovate. + **Genuine belonging:** no one flies alone—we always fly in formation. + **Sense of purpose:** what starts at Flash transforms how the world works. + Leave your mark on the world of work and live with us the power to make things fly. ### **✨ Our benefits:** * + **Flash Card (the beloved “rosinha!”)** with flexible benefits: meals, groceries, mobility, health, education, culture, and well-being + Health insurance + Life insurance + Extended maternity and paternity leave \+ Childcare allowance Birthday day off+ Hybrid and flexible work model \+ Home office allowance \+ Office experiences + Exclusive discounts with partners via the Flash app + TotalPass ### **All our positions are inclusive** * + We value diversity in all its forms and believe plural teams build stronger, more human, and innovative solutions for Flash. Therefore, all our positions are open to people of any gender, race, ethnicity, age, sexual orientation, gender identity, religion, or persons with disabilities (PwD). ### **What you’ll do:** * + **Lead and develop the Growth team (SEO, AEO, and Content):** Provide strategic guidance, mentoring, and support to foster a culture of continuous learning and high performance. + **Implement processes and best practices:** Develop efficient workflows for SEO and content creation (e.g., publishing calendars, writing guidelines, technical optimization checklists), ensuring consistency and quality at scale. + **Oversee content production** (blogs, rich materials, landing pages, etc.): Ensure produced content is high-quality, relevant to B2B audiences, search-engine optimized, and aligned with company voice/branding. + **Define and execute medium-/long-term organic strategies:** Plan SEO (Search Engine Optimization) and **AEO (Artificial Intelligence Optimization)** initiatives to organically expand Flash’s online presence and directly strengthen brand building—positively impacting team KPIs. + **Structure and lead cross-functional projects:** Coordinate organic growth projects end-to-end, partnering closely with teams such as **Product** (to align SEO/AEO strategies with product features and roadmap) and **Branding** (ensuring brand and messaging consistency). + **Monitor and optimize performance:** Track key metrics (e.g., organic traffic, rankings, content engagement, conversions) using analytics and SEO tools (e.g., **Screaming Frog**, **Google Analytics 4 (GA4)**, **Semrush**, Google Search Console). Generate actionable insights and tactical adjustments for continuous improvement. + **Stay current on trends and technologies:** Continuously explore new techniques and shifts in the search landscape (e.g., search algorithms, **impact of AI on content discovery**, emerging tools) to anticipate opportunities or address challenges—and adapt strategy accordingly. + **Negotiate priorities and resources:** Serve as the organic Growth focal point, negotiating timelines, demands, and expectation alignment with internal and external stakeholders—including agencies/partners. Ensure SEO/Content initiatives receive necessary support and remain integrated with overall marketing and product goals. + **Contribute operationally when needed:** Though the role is primarily strategic, willingness to **participate hands-on** in critical activities (e.g., reviewing high-priority content, making technical SEO adjustments to a page, configuring a tool) to ensure delivery excellence and set an example for the team. ### **What’s essential for this role:** * + **Leadership experience** in Content Marketing, SEO, or Growth teams (prior experience as a coordinator, manager, or project leader in this field). + **Proven team management skills:** Ability to inspire, develop talent, and foster collaboration among specialists. Must provide constructive feedback, delegate responsibilities effectively, and cultivate a positive, learning-oriented environment. + **Strategic vision focused on organic growth:** Understanding of **on-page and off-page SEO**, content marketing, and **AEO (AI-powered Optimization)** concepts applied to search and content. + **Hands-on, proactive profile:** Willingness to operate at the tactical level when required—without losing sight of the big picture. Balance between strategic thinking and tactical execution. + **Excellent communication and negotiation skills:** Ability to articulate ideas clearly, report results transparently, and negotiate effectively with other departments (Product, Branding, Sales, etc.), aligning efforts and priorities toward shared goals. + **Content production and copywriting knowledge:** Familiarity with editorial processes, storytelling techniques, and SEO content writing. Fluent writing and editing skills, with strong awareness of language adaptation for B2B audiences. + **Above-average affinity with technology:** Curiosity and ease in understanding tech products and adopting new martech/automation tools. Genuine interest in technology topics—supporting relevant content and strategy creation in this context. + **Proficiency in analytics and SEO tools:** Practical experience with data analysis and optimization platforms, such as **Screaming Frog**, **GA4**, **Semrush**, Google Search Console, keyword research tools, marketing CRMs, and others. Ability to extract data-driven insights to inform decisions. + **Project organization and management:** Skill in managing multiple concurrent projects using methodology (agile or traditional) to plan sprints, define KPIs, track timelines, and ensure on-time delivery. + **Results orientation and pragmatic problem-solving:** Mindset focused on identifying practical, efficient solutions to challenges—prioritizing high-impact business initiatives. Someone who knows how to **“solve problems pragmatically”**, aligned with delivering objective value. + **Teamwork and collaboration:** A **“we play together”** mindset, valuing inter- and intra-team cooperation. Ability to build bridges across departments, share knowledge, and celebrate collective achievements. ### **What’s desirable for this role:** * + **Language:** Fluent Portuguese; intermediate/advanced English is desirable (for researching global SEO/AEO trends, consuming international content, etc.). + Prior experience in **B2B companies** or **fast-growing startups**, understanding B2B marketing nuances and longer sales cycles. + Knowledge of **basic HTML/CSS** and **technical SEO practices** (site structure, Schema markup, PageSpeed) to guide developers or perform minor interventions. + Experience implementing **Content Pillar/Cluster** and **Inbound Marketing** strategies—managing corporate blogs or educational content hubs. + Relevant certifications, such as Google Analytics, HubSpot (Inbound), SEO certifications, or leadership and project management courses. **Will you fly with us?** Apply now to our openings and help bring the Flamingo Effect to even more companies across Brazil! Follow us on Instagram @meuflash. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.