Marketing Assistant

Description

Job Summary: Support the execution of marketing strategies, brand strengthening, opportunity generation, and engagement with internal and external audiences. Key Highlights: 1. Support the planning and execution of marketing campaigns 2. Create and edit graphic and digital materials 3. Assist in managing and updating social media platforms and the website Position Objective Support the execution of the company's marketing strategies, contributing to brand strengthening, business opportunity generation, and engagement with internal and external audiences. Technical Requirements * Proficiency in graphic editing software (e.g., Photoshop, Illustrator, Canva, or similar); * Familiarity with digital media management (Instagram, Facebook, LinkedIn, etc.); * Basic knowledge of Marketing; * Understanding of Advertising and Public Relations; * Knowledge of advertising copywriting. Behavioral Competencies * Creativity; * Strong verbal and written communication skills; * Proactivity; * Teamwork; * Organization. Key Responsibilities * Support the planning and execution of marketing campaigns (online and offline); * Assist in managing and updating social media platforms and the website; * Create and edit graphic and digital materials (social media posts, presentations, stationery, etc.); * Support paid traffic initiatives and digital strategies; * Participate in organizing and covering events (internal and external); * Assist in capturing institutional photos and videos; * Contribute ideas and suggestions for marketing initiatives; * Support the development of brands and institutional materials; * Assist in creating newsletters and landing pages; * Conduct market research and competitive analysis; * Support the development and monitoring of marketing KPIs; * Assist the sales team with supporting materials; * Participate in departmental meetings and training sessions.