SENIOR MARKETING ANALYST

Description

Job Summary: Manage the full marketing project lifecycle, coordinating campaigns, monitoring schedules, and analyzing performance metrics for optimization. Key Highlights: 1. Marketing project management using agile or traditional methodologies 2. Coordination of multiple simultaneous campaigns and team alignment 3. KPI analysis and data-driven optimization action proposals **Description and Responsibilities:** **Working Hours:** 9:00 AM to 6:00 PM, Monday to Friday **Level:** Professional **Employment Type:** Permanent – CLT * Manage the full marketing project lifecycle using agile (Scrum, Kanban) or traditional methodologies as appropriate to context. * Coordinate multiple simultaneous campaigns, ensuring alignment among creative, media, data teams, and external partners. * Develop and monitor project timelines, scope, budget, and risks, providing periodic status updates to leadership. * Create and maintain process documentation, playbooks, and brand manuals to standardize team deliverables. * Analyze campaign and project performance indicators (KPIs), proposing data-driven optimization actions. * Interface with internal and external stakeholders, leading kickoff meetings, alignment sessions, and retrospectives. * Support the development of creative briefs, media plans, and content strategies aligned with business objectives. **Requirements:** * Completed undergraduate degree (in Marketing, Advertising, Business Administration, or related fields). * Proficiency in project management tools (Asana, Monday, Jira, or similar). * Ability to autonomously and proactively manage multiple priorities. * Excellent written and verbal communication skills in Portuguese. **Benefits:** Remote work allowance, disclosed during interview, Meal voucher