Senior Copywriter

Description

Job Summary: We are seeking a collaborative professional to lead strategic communications planning, develop SEO-focused content, and manage the brand. Key Highlights: 1. Leadership in strategic planning of internal and external communications. 2. Development of strategic content focused on SEO and brand positioning. 3. Creation and optimization of persuasive texts and management of the brand's tone of voice. Description: * Bachelor's degree in Journalism, Marketing, Advertising, or related field. * Minimum 3 years of experience in journalism, copywriting, or similar role. * Collaborative profile with excellent ability to work synergistically with multidisciplinary teams (e.g., Design, Product, etc.). * Knowledge and experience using AI and automation tools to optimize content creation. * Familiarity with content management systems (CMS) such as WordPress or similar. Advantages: * Fluency in English and Spanish. * Prior experience creating content for the technology, payment solutions, fintech, or related sectors. * Strategic Communications Planning: Lead strategic communications planning—both internal and external—to ensure message consistency and impact across all channels. * Content Strategy and Positioning: Develop and execute the strategic content plan across all Bemobi channels (website, LinkedIn, etc.), with an SEO focus, aligning communications with public relations strategy and brand positioning objectives. * LinkedIn Content Management: Plan, create, and manage content for Bemobi’s official LinkedIn profile and its key spokespersons, developing the editorial calendar and monitoring performance metrics. * Content Production and Management: Lead the end-to-end content production cycle—from research and documentation of topics (success cases, products, trends) to creation and transformation into high-impact formats such as videos, whitepapers, graphic assets, and other materials—in collaboration with the design team. * Copywriting and SEO: Create and optimize results-driven persuasive texts, including website content optimized for SEO, performance and growth campaign copies, landing pages, whitepapers, use cases, event materials, and other communication assets. * Brand and Tone-of-Voice Management: Create, maintain, and uphold the brand’s writing guide and tone of voice, ensuring consistency and quality across all communications. * Internal Communications Support and Oversight: Provide support and oversight for internal communications initiatives to ensure effectiveness and employee engagement with company messages. * Collaboration and Autonomy: Proactively guide and support other creative team members to ensure project cohesion and excellence. 2512100202181725038