Media Analyst

Description

Job Summary: Media Analyst responsible for planning, executing, and optimizing digital communication and marketing initiatives for a cliché manufacturer, aiming to strengthen brand presence. Key Highlights: 1. Plan, execute, and optimize digital media campaigns. 2. Strengthen the brand's digital presence and generate commercial opportunities. 3. Collaborate closely with Sales and Prepress teams. Media Analyst \- On-site Position We are seeking a Media Analyst to plan, execute, and optimize communication and marketing initiatives for a cliché manufacturer serving the graphic arts and packaging sectors. The candidate will be responsible for strengthening the brand's digital presence, generating commercial opportunities, and supporting the promotion of specialized technical services in prepress and high-performance clichés. Key Responsibilities: * Plan, create, and optimize digital media campaigns focused on the graphic arts and packaging sectors; * Collaborate closely with Sales and Pre\-Press teams to translate technical differentiators into accessible communication language; Research graphic industry trends and monitor competitors' activities; * Ensure all media initiatives reflect the cliché manufacturer's technical quality and premium positioning. Requirements: Requirements: * Bachelor's degree in Advertising and Public Relations, Marketing, or related fields; * Minimum 3 years of experience as a Media Analyst or in a similar role; * Proficiency in digital campaign performance analysis and monitoring tools; * Ability to interpret and present data clearly and objectively;