DIGITAL ANALYTICS SPECIALIST

Description

Job Summary: Responsible for implementing and maintaining the Web Analytics ecosystem, ensuring accurate measurement of website and app performance, and generating actionable insights to optimize the customer journey. Key Highlights: 1. Dynamic and collaborative environment with cross-departmental integration 2. Focus on equity and space for authenticity 3. Open positions for people with disabilities (PCD) **Location** São Paulo, SP **What is the work environment like?** **\#JoinDPSP** At Grupo DPSP (stores, corporate offices, and distribution centers), health comes first — guided by this principle, we care daily for millions of Brazilians. We uphold ethics, respect, and excellence to become our customers’ and employees’ top choice. And now, beyond being our customer, you have the chance to join our team! **What is the work environment like here:** At DPSP (stores, corporate offices, and distribution centers), we foster a dynamic and collaborative environment where cross-departmental integration is essential to achieving outstanding results. More than equality, we pursue equity: Here, there is space to be authentic, regardless of gender, ethnicity, race, sexual orientation, religion, or disability. We emphasize that all our positions are open to people with disabilities (PCD). **Employment Type:** CLT; **Working Hours:** Monday to Friday, from 08:00 to 17:48 (**Fully on-site**, with flexible hours); **Work Location:** Head Office \- Vila Leopoldina (near Parque Vila Lobos / Vila Lobos\-Jaguaré Station). *Grupo DPSP values your Privacy and the Protection of your personal data. If you have questions regarding personal data processing during recruitment and selection, please consult our Candidate Privacy Notice:* *https://dpo.privacytools.com.br/policy\-view/zGOMqr6g4/0/policy/pt\_BR?s\=1726164242778* **Responsibilities** * Responsible for implementing and maintaining the Web Analytics ecosystem, ensuring accurate site and app measurement via GA4\. * Define and maintain the measurement plan, including event governance, parameters, technical documentation, and recurring audits. * Tag management and validation of implementations via GTM, ensuring data quality and consistency. * Integration and monitoring of the MMP, ensuring measurement of acquisition, attribution, installation, uninstallation, and app performance. * Continuous monitoring of key business and digital performance KPIs, such as conversion rate, revenue, average order value, retention, recurrence, and MAU. * End-to-end customer journey structuring and analysis, building navigation, purchase, and retention funnels for both website and app. * Identification of drop-off points and optimization opportunities across the journey (search, PDP, cart, and checkout), generating data-driven hypotheses and recommendations. * User behavior analysis, including navigation patterns, sessions, events, usage frequency, and lifecycle. * Technical and analytical support for A/B testing, CRO initiatives, and digital experience enhancement. * Integration of media, CRM, navigation, sales, and app analytics data to build a unified view of performance and customers. * Development of dashboards for executive and operational monitoring of key KPIs and journeys. * Generation of actionable insights linking acquisition, behavior, engagement, and conversion to support business decision-making. * Tracking of digital commercial space metrics — such as banners, storefronts, and shelves — delivering impression, click, and CTR data per partner requirements. **Requirements** * Solid experience in Web Analytics; proficiency in Google Analytics 4 and Google Tag Manager. * Experience with MMP tools. * Experience with data visualization tools (Looker, Power BI, QlikSense). * Advanced knowledge of digital metrics and business KPIs. * Experience implementing tracking (events, dataLayer, pixels). * SQL proficiency: ability to independently extract, transform, and explore data. * Experience with attribution models. * Experience with CDPs and data tools. * Strong analytical capability, strategic thinking, and ability to translate data into clear insights. * Postgraduate degree or certifications in Analytics, Data Science, or related fields are a plus. **Benefits** * Gym / Sports Activities * Medical Assistance * Dental Assistance * Bike Rack * Product Discount * Parking * Shuttle Service * Flexible Working Hours * Life Insurance * Corporate University * Meal Voucher * Transportation Voucher **Additional Notes and/or Benefits** Position also open to People with Disabilities DPSP Basket Profit-Sharing Program (PPR) **About the Organization** We have been part of Brazilians’ daily lives for **over 130 years**. Our story as **Grupo DPSP began in 2011**, with the merger of these pharmacy chains. Since then, our **30,000+ employees** have been writing new chapters of this story every day — delivering health solutions to thousands of people who visit our **1,600+ stores** and **6 distribution centers**, spread across **9 Brazilian states and the Federal District**. **And this is only the beginning!** **Why work with us?** At Grupo DPSP (stores, corporate offices, and distribution centers), health comes first — guided by this principle, we care daily for millions of Brazilians. We uphold ethics, respect, and excellence to become our customers’ and employees’ top choice. And now, beyond being our customer, you have the chance to join our team! What is the work environment like here: At DPSP (stores, corporate offices, and distribution centers), we foster a dynamic and collaborative environment where cross-departmental integration is essential to achieving outstanding results. More than equality, we pursue equity: Here, there is space to be authentic, regardless of gender, ethnicity, race, sexual orientation, religion, or disability. We emphasize that all our positions are open to people with disabilities (PCD).