Senior Data Analyst

Description

**Who is Insi?** We are a consultancy specialized in digital transformation. But above all, we are a people-first company. People who listen before proposing. Who go to the core before presenting a solution. Who measure success by what truly changed—not by what was implemented. With over three decades of history and a global presence, we believe real transformation begins from within: within people, teams, and organizations. This conviction guides every decision we make, every project we deliver, and every person we develop. **What are we looking for?** **Key Responsibilities:** Define and lead the digital measurement strategy (tracking, events, etc.); Translate business requirements into events, parameters, and data structures compatible with GA4; Implement and manage analytics and attribution tools (GA4, GTM, AppsFlyer, etc.); Ensure data quality, consistency, and reliability; Validate web and app event implementations (DebugView, payload inspection, functional testing, etc.); Develop dashboards and reports (Data Studio, Looker, etc.); Conduct and support user behavior analysis (funnels, cohorts, etc.); Support marketing, data, and product teams with data-driven insights; Guide developers in implementing marketing and analytics tools/features; Support analysis and structuring of A/B tests; Perform data governance; Document standards, tagging conventions, and processes. **Requirements:** Proficiency in GA4, GTM, Firebase, and AppsFlyer; Experience collecting data for mobile applications; Strong analytical ability; Advanced knowledge of digital metrics; Knowledge of BigQuery and SQL; Knowledge of HTML, CSS, and JavaScript; Experience with data visualization tools; Experience with A/B testing tools; Experience implementing media platform tags/pixels; Experience setting up and integrating media platforms. **Work Location:** This is an Anywhere Office position—you will work 100% remotely. **Why build your career at Insi?** Because here you think, decide, and create together. We offer autonomy, clear goals, and an environment where Insiders have space to interact with diverse technologies, participate in challenging projects, bring new ideas, and work from anywhere in Brazil—and why not, the world. We are one of the best companies to work for in Brazil according to Great Place to Work, and among the top 10 employers in Brazil according to TIME magazine. **What are our values?** * We are people serving people * We think and act like owners * We have a drive for performance * We grow and learn together * We pursue excellence and simplicity * Innovation and creativity are in our DNA All people are welcome, regardless of their condition, disability, ethnicity, religious belief, sexual orientation, appearance, age, or related factors. We want you to grow with us in a welcoming environment full of opportunities. **Do you identify with this? Then, #JoinInsi!**