SEO Analyst

Description

Job Summary: The SEO Analyst will work within a multidisciplinary squad focused on growth and digital performance, enhancing organic acquisition and traffic quality. Key Highlights: 1. Working in a multidisciplinary growth and digital performance squad 2. Focus on organic acquisition and traffic quality within a high-volume ecosystem 3. Planning, prioritization, and execution of technical and strategic SEO We are a marketing and technology consultancy that applies exact sciences to improve the relationship between brands and people. By combining our diverse expertise, teams, technology, and processes—tested across 200+ brands, 20 countries, and millions of people impacted—we decode complex challenges. **SEO Analyst:** **About the Challenge** You will work within a multidisciplinary squad focused on growth and digital performance, advancing organic acquisition and traffic quality in a high-volume, highly governed ecosystem. **Responsibilities** * Lead **SEO planning and prioritization**, guiding strategy based on impact and effort. * Conduct **keyword research/study** and intent analysis, linking findings to content proposals and page structure. * Collaborate with DEV teams on **technical SEO**: indexing, crawlability, robots.txt, sitemaps, canonical tags, etc. * Perform **Core Web Vitals and performance optimization**, with emphasis on **mobile-first** (diagnosis, recommendations, and tracking of fixes). * Execute comprehensive **on-page and off-page audits**, including newly launched pages (e.g., new product landing pages) and pages underperforming relative to expectations. * Monitor and diagnose **traffic and ranking drops**, indexing/crawl issues, and potential **cannibalization scenarios** (organic vs. paid, term variations). * Collaborate closely with **Ads** (and other teams) to align keyword strategy, prevent cannibalization, and enhance overall traffic efficiency. * Track performance using tools and data (GSC, GA4, SEO tools such as Semrush, Ahrefs, Screaming Frog, and Analyzer). * Define editorial calendars and conduct **strategic content planning** for the blog. **Requirements** * Proven SEO experience with both **technical and strategic perspectives**, capable of moving from diagnosis through prioritization to execution. * Proficiency in **Google Search Console** for analyzing organic performance, coverage, indexing, URL inspection, and query/page-level analytics. * Ability to analyze and diagnose using data—including **GA4** (traffic quality, user behavior, and SEO-relevant segmentations). * Hands-on experience with audit and monitoring routines: **crawl/indexing**, on-page, CWV/performance, and recurring organic health analyses. * Ability to translate SEO needs into clear requirements and **articulate dependencies** with DEV, UX, content, and Ads teams. **Tools** * Daily use of **Search Console** and **GA4** (monitoring, diagnostics, impact assessment). * **Screaming Frog** (or equivalent crawler) for large-scale technical audits and validations. * **Semrush and Ahrefs** for keyword research, competitive analysis, and monitoring. * **Lighthouse** (or equivalent) for performance and CWV, with mobile focus. * Spreadsheets and reports for prioritization, tracking, and executive-level impact analysis. **Nice-to-Haves** * Experience leveraging **mobile-first design and performance** as SEO growth levers. * Integration of SEO + Ads for keyword strategy and performance optimization. * Knowledge of **AI-focused SEO** (GEO/LLMO): structuring content to be understood and cited by AI-generated responses and Google features such as AI Overviews. **Our Benefits:** * Meal Allowance * Health Insurance * Dental Insurance * Life Insurance * StarBem — Psychotherapy and Nutritionist Services * Workplace Gymnastics * Wellhub (Gympass) * Childcare Assistance * Creditas * Partnerships with Educational Institutions * PET Insurance Plan * SESC Partnership * Certification Bonus * Referral Bonus ‍ * Equipment provided by MATH **Our Values:** \#InnovaMathers \#CollabMathers \#TrueMathers \#HumanMather **Location****Employment Type****Work Model** São Paulo, SP, BR Full-time CLT Hybrid