SENIOR MARKETING ANALYST

Description

Job Summary: A professional to support strategic and tactical media planning, monitor campaigns, analyze performance, and optimize for better results. Key Highlights: 1. Support in strategic and tactical media planning. 2. Analysis of channel performance and campaign optimization. 3. Work with advanced digital media technologies and platforms. Movida is an innovative urban mobility solutions company, with a business model strongly oriented toward socio-environmental development. Since entering the market in 2006, it now operates Brazil’s newest vehicle fleet and maintains locations in the country’s major cities and airports. The company is recognized as a modern car rental provider, aligned with the latest technological trends, investing continuously in fleet diversification and renewal, employee training, and exclusive services. Guided by its devotion to service, Movida was a pioneer in offering services such as monthly and long-term rentals for individuals, pre-payment options, and 27-hour daily rates. Focused on technology, it also led the industry by introducing solutions such as web check-in, in-car Wi-Fi, social media chatbots, and contactless payment technology across all vehicles. A SIMPAR company, Movida is now part of Movida Participações, established in 2015 to manage operations in Car Rentals, Used Vehicle Sales, and Light Vehicle Fleet Outsourcing Management. With over 6,000 passionate employees, Movida differentiates itself through its innovative and straightforward approach. Customer focus and its PEOPLE are at the core of its DNA! All selection processes conducted by **MOVIDA** are affirmative, inclusive, and non-discriminatory. **Responsibilities and Duties** * Support strategic and tactical media planning, ensuring execution of the monthly plan; * Monitor and track performance campaigns, ensuring alignment with defined objectives; * Prepare media plan presentations and performance reports; * Analyze channel performance and propose continuous improvements; * Present detailed tracking reports per campaign, including data and analysis; * Conduct daily monitoring with the media agency, optimizing campaigns for improved performance across channels: * Search: Google Ads, Search Ads 360 * Social: Facebook, Instagram, LinkedIn * Display: Google Display Network * Programmatic and other partners * Maintain constant communication with internal teams across each business unit; * Collaborate with the BI team to analyze results and KPIs; * Monitor and control media billing. **Requirements and Qualifications** * Bachelor’s degree in Advertising and Public Relations, Marketing, or related fields; * Technical proficiency in major digital media platforms, including: * Google Ads * Facebook Ads (Meta Ads) * LinkedIn Ads * Google Tag Manager (GTM) * Google Analytics (Universal and GA4); * Advanced knowledge of Microsoft Office suite, especially Excel for data and results analysis; * Excellent communication skills, with ability to defend media strategies and present analyses and results; * Solid knowledge of digital media strategies and plans, with a performance focus; * Experience managing and monitoring marketing budgets, data analysis, and results measurement; * Prior experience interfacing with agencies, internal teams, and partners. **Additional Information** We offer the traditional benefits you already know — and go beyond them. Learn more! * **CARE FOR YOU:** Specialized 24/7 support for our employees and their families via a dedicated center offering psychological, health, social, family, financial, and/or legal assistance — all with absolute confidentiality. * Extended **Maternity Leave** and **Paternity Leave**, plus a **Newborn Kit** for new mothers and fathers. * We understand how important children’s and adolescents’ education is. At **MOVIDA**, we help with school supply purchases for our employees’ children. * Our employees enjoy exclusive access to a **discount platform** for travel, culture and entertainment, services, gastronomy, education, and wellness. * Through the **MOVIDA University**, our people learn and accelerate their professional development, becoming protagonists of their own careers.  * We recognize and value our **veteran employees**, celebrating years of service. Employees with **over 15 years** receive an especially grand celebration. * **Mom’s Corner:** A dedicated space located at our headquarters in Itaim Bibi and administrative headquarters in Mogi das Cruzes, designed for mothers returning from maternity leave who wish to **continue breastfeeding**. The area includes all necessary **equipment for milk expression and storage**, ensuring privacy and comfort. **** * **Totalpass:** Access to a broad network of gyms and mental health and nutrition services, promoting healthy habits and wellbeing. * **Pet Love:** To care for your four-legged family member too, we include a special benefit for this beloved member of your family. Do you identify with this position? Explore our open roles, apply, and join us in building a company that grows every day. **About Movida** Movida (MOVI3\) is a car rental company providing innovative urban mobility solutions for all types of needs. As a pioneer in offering services such as monthly rentals for individuals, in-car Wi-Fi, pre-payment, and social media chatbots, it became the first car rental company in Brazil to go beyond the vehicle — helping revolutionize the car rental sector nationwide. Attuned to modern times, Movida invests in sustainability, being the world’s first publicly listed car rental company to earn B Corporation Certification, joining an elite group of companies whose business model prioritizes socio-environmental development. In Brazil, it was the first to launch the Carbon Free program, which offsets CO2 emissions generated by its customers’ rentals. Since entering the market in 2006, Movida was acquired by JSL in 2013, went public in February 2017, and is now one of the companies under SIMPAR S.A. With an innovative profile and strong corporate governance, it serves both retail customers through car rentals and corporate clients via light vehicle fleet outsourcing, as well as selling used vehicles. Following significant investments over the past four years, Movida now operates a fleet of over 268,000 vehicles, 259 car rental locations, and 89 used vehicle sales points. More information is available on the Movida website: https://www.movida.com.br/