Marketing Copywriter

Description

Job Summary: We are seeking a professional who can integrate copywriting, on-camera presence, and community management to create awareness content, produce videos, and serve as an active bridge with the community. Key Highlights: 1. Integration of copywriting, video production, and community management. 2. Creation of awareness and authority content for SEO and social media. 3. Acting as the "face" of the brand in videos and strengthening the community. **Marketing Copywriter** --------------------------- **Job Description:** We are looking for a professional who integrates **copywriting, on-camera presence, and community management**. This person will be responsible for creating awareness content (SEO, social media, brand storytelling), producing **on-camera videos** for social platforms, and actively bridging the brand with its community—expanding reach, authority, and connection. **Responsibilities and Duties:** **Content \& SEO** * Produce SEO-optimized articles, guides, whitepapers, and eBooks. * Research keywords, structure editorial calendars, and apply best SEO practices. * Update and improve existing content with a focus on organic traffic. **Social Media \& Video** * Create scripts, posts, threads, and social media content focused on authority building. * **Appear on camera** to record videos (reels, shorts, quick interviews, explanatory clips). * Propose and execute formats that increase engagement, reach, and retention. * Serve as the “face” and voice for part of the brand’s content, maintaining alignment with brand positioning. **Community Management** * Stimulate conversations on social platforms, respond to interactions, and strengthen audience relationships. * Monitor cultural movements and trends to transform them into relevant content. * Moderate interactions, collect feedback, and bring insights to the team. **Editorial Production** * Build clear and consistent narratives for blogs, social media, videos, and rich media assets. * Translate complex topics into accessible and engaging content. * Use AI tools for research, ideation, and content variation. **Requirements and Qualifications:** * Experience with SEO and production of authoritative content (articles, whitepapers, eBooks). * Experience with social media, especially video content. * **Comfort and confidence on camera.** * Excellent verbal and written communication skills. * Experience with online communities, digital brands, branding, or education (preferred). * Proficiency in awareness narratives and brand positioning. * Ability to explain complex topics with simplicity and clarity. * Familiarity with AI tools and SEO tools. **Technical Competencies:** * SEO and organic content * Social media (planning and execution) * Video recording and on-camera presence * Scriptwriting * Production of articles, whitepapers, and eBooks * Storytelling * Community management * AI tools **Behavioral Competencies:** * Clear and spontaneous communication * Creativity * Proactivity * Organization and discipline * Strong contextual and trend awareness * Empathy and audience connection * Collaboration