We are looking for a CRM Analyst to join our Marketing team and help us build lasting relationships with our customers, driving engagement at our workshops through well-structured and personalized campaigns. If you are organized, possess excellent written communication skills, and seek a dynamic environment with continuous learning and growth opportunities, this could be your chance to accelerate with us! Your main responsibilities will be: - Manage, segment, and maintain an updated contact database in RD Station CRM. - Plan, create, and execute email and WhatsApp marketing campaigns. - Produce, structure, and review campaign copy, ensuring consistency, quality, and personalization in communication. - Monitor and analyze campaign performance metrics (open rates, click-through rates, conversions, etc.), generating insights for optimization. - Develop and optimize the CRM strategy, including creating new automation workflows and improving existing ones. - Map user behavior and propose optimizations to the communication journey with customers and leads. - Collaborate cross-functionally across departments to deliver cohesive and effective communication experiences. **REQUIREMENTS:** Technical Requirements (What you need to know): Bachelor’s degree in Business Administration, Marketing, Communications, Advertising and Public Relations, or related fields. Experience with the RD Station platform (Marketing and CRM). Solid knowledge of sales funnel strategies, lead segmentation, and marketing automation. Copywriting skills, with strong written communication abilities and attention to detail. Familiarity with CRM data analysis and metrics. Basic understanding of design and layout to create visually appealing messages and graphics. Familiarity with AI tools for content optimization is a plus. Behavioral Requirements (Who you are): Organization and Planning: Essential for managing multiple campaigns and a complex contact database. Analytical and Data-Oriented Profile: Ability to translate numbers into actionable insights and decisions. Proactivity and Autonomy: We seek someone who not only executes tasks but also proposes new strategies and improvements. Clear and Collaborative Communication: Ability to work effectively in teams and align strategies across departments. Curiosity and Willingness to Learn: Always seeking new tools and trends in relationship marketing. **BENEFITS:** Competitive market-based salary + VA (Meal Allowance) + VT (Transportation Allowance) Immediate availability required! Employment type: Full-time CLT contract Benefits: * Meal allowance * Transportation allowance