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Job Summary: The professional will plan, execute, and optimize social media strategies, ensuring relevance, audience reach, and engagement for clients, while also analyzing performance and generating actionable insights. Key Highlights: 1. Plan and execute social media strategies for clients 2. Analyze metrics and propose continuous data-driven optimizations 3. Develop strategic reports with insights and recommendations More than 170 Layer Up team members agree this is an excellent company to work for. We’ve been certified as a Great Place to Work (GPTW) for five consecutive years and were recently ranked by the GPTW seal as the 4th best company to work for in the publishing segment! We’ve already transformed over 200 businesses across 15 industries. In our 11-year history, we’ve accumulated dozens of awards recognizing our excellence and authority. A FULL TEAM OF NUMBER-10 SHIRTS We seek people who want to be in the FLOW of the market — i.e., those driven by excellence through high motivation, intense focus, high energy, and outstanding performance. This is how we attract professionals who are not only passionate about what they do but also among the best at it. All professionals here share the same commitment to our clients, to delivery quality, to results, and to the Layer Up team. We’re committed to our careers and to the positions we hold — both within the company and in the broader market. We thirst for learning and are eager to discover new ways of doing things — and we share these ideas openly with one another. We constantly develop ourselves, individually and as a team, and collaborate exceptionally well. We’re passionate about being the best at what we do. We’re persistent and resilient when facing challenges, and we foster teamwork — helping each other grow and surpass our limits. What You Can Expect from Layer Up: - A more experienced Layer (as we call our team members) who will serve as your “buddy” throughout your onboarding (and possibly beyond), supporting you and immersing you in our culture; - A light-hearted, flexible, and relaxed environment, coupled with innovation and challenge — defining our workplace; - A feedback-oriented culture, because we encourage your professional development; - A hybrid work model that enhances productivity and ensures better quality of life for our team members. Challenges and Learning Opportunities: The Social Media team is responsible for managing clients’ social media channels according to each project’s strategies and objectives, across platforms such as Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, and other social networks. Subsequently, analyze results obtained per channel and develop reports to present outcomes to clients, providing insights for future textual and visual content strategies — always identifying the optimal content and format for each brand’s target audience. Your Role at Layer Up: The professional will be responsible for planning, executing, and optimizing social media strategies, ensuring clients’ channels generate relevance, audience reach, and engagement. They will also analyze performance and generate strategic insights, contributing to the evolution of content strategies and brands’ growth on social media. Responsibilities: - Plan and execute social media strategies aligned with clients’ business objectives. - Develop and manage the editorial calendar, identifying content opportunities, trends, and relevant topics. - Monitor and track social media channel performance, proposing continuous data-driven optimizations. - Monitor trends, audience behavior, and culturally relevant movements for content strategies. - Conduct metric and performance indicator analyses, identifying growth opportunities. - Develop strategic results reports, translating data into insights and recommendations. - Perform brand, competitor, and market monitoring via social listening. - Support strategic content direction alongside the creative team. - Conduct market research, benchmarking, and analyses to enhance digital strategies. - Contribute to improving processes and best practices within the social media area. Requirements: Proficiency in social media management tools; Experience in community creation and management; Mastery of the Portuguese language; Analytical mindset and ability to work with numbers; Ability to seamlessly transition between strategy and execution; Proficiency in Excel; Basic SEO knowledge; Understanding of the digital marketing ecosystem. Desirable: Experience with social listening; Knowledge of Google Analytics or other data analytics tools; Experience with performance testing and content optimization; Familiarity with the digital marketing and inbound marketing ecosystems. Benefits: Hybrid or remote work allowance; iFood flexible benefits card (for meal and food vouchers); Free iFood Club (with discounts at Cinemark and Booking.com); Sulamérica health insurance (with co-payment); Life insurance; Dental plan; Option to include dependents in the health plan (at employee’s expense); Year-end recess (in addition to your standard 30 vacation days); Birthday day off to celebrate with loved ones; Birthday gift; Partnerships with numerous educational institutions, short courses, and language programs to support your professional development; SESC membership for you and your family — offering leisure, sports, culture, food, and health all in one place; Totalpass. Additional Information: Immediate start — ready to go?!
