Senior Planner - Creative Strategic Planning

Description

Job Summary: We are seeking a strategic and organized Social Media and Branding Planner to connect brand, content, and performance—ensuring consistency and results for our clients. Key Highlights: 1. Connect brand strategy, content, and performance 2. Develop creative campaigns and concepts 3. Work with cultural trends and influencers We are looking for a strategic, organized individual with business acumen to temporarily lead Planning and Social Media during a maternity leave period. This person will be responsible for connecting brand strategy, content, and performance—ensuring communication consistency and driving client results. Key Responsibilities: • Participate in developing campaigns and creative concepts. • Structure creative campaign plans. • Structure branding and brand positioning plans (territories, tone of voice, narrative). • Translate diagnostics into strategy (problem → opportunity → action plan). • Build content pillars and editorial themes. • Develop social media plans (monthly and quarterly). • Plan and organize editorial calendars. • Define content distribution across channels (Instagram, TikTok, LinkedIn, YouTube). • Guide copywriters and designers with clear direction. • Ensure visual and narrative consistency across profiles. • Propose formats (Reels, carousels, series, collaborations, etc.). • Monitor social media metrics (reach, engagement, growth, etc.). • Analyze content performance and propose optimizations. • Produce monthly reports with actionable insights. • Translate data into strategic recommendations. • Track benchmarks and trends. • Participate in brand positioning development. • Develop strategic presentations (diagnostics, concepts, campaigns). • Work with archetypes, value propositions, and differentiation. • Ensure coherence between institutional and commercial communication. • Support campaigns (e.g., Black Friday, institutional campaigns, product launches). • Attend client meetings. • Ensure delivery quality. • Prioritize requests with strategic vision. • Serve as the connection point between strategy and execution. • Agency experience. Requirements: Experience in social media and branding planning. Experience working with influencers and creators. Proficiency in metrics and performance analysis. Ability to build strategic presentations (PPT/Slides). Knowledge of social platforms (Instagram, TikTok, LinkedIn, YouTube). Strong workflow and process organization skills. In-depth knowledge of branding, brand, and creative campaign planning. Desirable: Strategic thinking. Keen eye for content and cultural trends. Strong communication and clear reasoning. Autonomy and sense of priority. Analytical + creative profile. Organization and accountability regarding deadlines. Additional Information: Remote work, with availability for meetings in São Paulo city. Temporary position (maternity leave – 8 months). Immediate start.