Senior Copywriter

Description

Job Summary: As a Senior Copywriter, you will be responsible for creating persuasive content across various platforms—from ads and landing pages to emails and scripts. Key Highlights: 1. Banner ad and video script creation 2. Lead capture page development and email outreach 3. Focus on digital marketing campaigns and funnel optimization As a **Senior Copywriter**, your responsibilities include: * Banner ad production: Creating static and carousel ads that grab attention and drive user clicks. * Ad script production: Developing comprehensive scripts for short and long-form ads, ensuring narratives that retain user attention on the platform where the ad appears. You will also collaborate on live-stream scripts to maximize audience engagement and retention. * Lead capture page creation: Building sales and lead-generation (landing) pages using proven persuasive copywriting techniques such as social proof and storytelling. * Outreach production: Crafting email, Telegram, and WhatsApp outreach messages focused on increasing open rates and click-to-open rates (CTOR). * Digital content development: Creating detailed marketing emails and e-newsletters with clear CTAs and precise audience segmentation to boost our open and click-through rates. * Content communications and strategy: Producing content for multiple platforms, ensuring each piece aligns with brand guidelines and fosters audience interaction. * Campaign planning and execution: Closely monitoring campaign progress to ensure every phase aligns with the communication strategy. Continuously tracking results to make data- and feedback-driven adjustments aimed at optimizing all stages of the marketing funnel. * Narrative design: Developing campaign narratives centered around a core theme or thesis, along with its corresponding breakdown into problem, solution, and outcome addressed in the text. Participating in team meetings to align tasks, communications, and strategies. **Requirements:** * Writing social media ads (image and video). * Writing sales or lead-capture landing pages. * Producing outreach for email, Telegram, and WhatsApp. * Creating social media content (carousels, captions, Reels, Stories sequences, static posts, and YouTube videos). * Proficiency in writing launch copy for info-products. * Developing campaign narratives (concept, promise, copy extensions). * Ability to produce effective copy even from incomplete briefs, applying independent reasoning. * Data analysis and metric interpretation for strategic decision-making. * Extensive experience launching info-products (mandatory prerequisite). * Proven proficiency in writing social media content (mandatory prerequisite). **Preferred Qualifications:** * Familiarity with concepts, techniques, and authors of Direct Response Marketing (desirable). * Ability to write creatively and sophisticatedly, applying persuasion subtly while integrating it into engaging, user-friendly texts (desirable). **That said, we offer:** * PJ contract model (initial 90-day contract with potential extension to indefinite term). * Remote work arrangement. **Interested? Join Grupo Permaneo.** We prioritize inclusion for our people, thereby cultivating a diverse and relaxed work environment. Nothing beats having different minds working together, right? That’s why we operate affinity groups based on ethnicity and culture, generations, people with disabilities, and LGBTQIA+ individuals. We implement inclusive and socially responsible initiatives to build a Grupo Permaneo that respects individuality.