Planning Specialist

Description

Job Summary: We are seeking a Planning Specialist passionate about social media and content creators, with a dynamic profile and results-oriented mindset to work in influencer marketing. Key Highlights: 1. Operations at the heart of influencer marketing 2. Development of strategies for the world's leading brands 3. A dynamic environment connected to the digital universe The **BR Media Group** is a leading content hub in the creator economy market, with a data-driven mindset, and leads influencer and content solutions for the world's top brands. We are looking for a **Planning Specialist** to join our team, working directly at the core of our influencer marketing operations. If you are passionate about social media, content creators, and possess a dynamic, results-oriented profile, we want to meet you! **Responsibilities and Duties** * Develop influencer marketing strategies for campaigns, initiatives, and proactive brand activities; * Market and trend analysis: identify opportunities in the influencer market, mapping niches, trends, and shifts in target audience behavior; * Conduct desk research, market research, and benchmarking; * Understand the influencer market to suggest scopes and develop briefs; * Perform curation processes, analyzing the fit between influencers and the brand; * Evaluate metrics such as influencer engagement, reach, and relevance; * Participate in and co-create creative scripts for influencer content; * Present and lead meetings for strategic or tactical plan presentations. * Influencer curation: possess deep knowledge of influencers across various clusters, ensuring alignment between proposed profiles and the brand; **Requirements and Qualifications** * Bachelor’s degree completed in Communications, Advertising, or related fields; * Storytelling and presentation design skills; * Familiarity with platforms such as Instagram, TikTok, YouTube, Twitch, etc.; * Experience evaluating metrics such as influencer engagement, reach, and relevance; * Strong oral and written communication skills; * Ability to manage multiple projects simultaneously. * Important: This position requires a dynamic, proactive, and highly digitally connected profile, with the ability to balance strategy and creativity to achieve brand objectives in influencer marketing. Preferred: Experience in Influencer Marketing **Additional Information** * Meal voucher via iFood card; * iFood Club (discount coupons and exclusive benefits); * Transportation allowance; * Totalpass and Gympass partnership; * Birthday day off; * Bradesco health insurance; * Bradesco dental insurance; * Daycare assistance for children up to 6 years old (benefit available only for mothers); * Casual dress code; * Employment type: CLT; * Remote work allowance; * Work model: **Hybrid — 3 days per week onsite** (near Morumbi Shopping in São Paulo/SP);