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Job Summary: A professional to plan, execute, and optimize digital paid media campaigns, ensuring performance and pursuing continuous innovation. Key Highlights: 1. Digital paid media investment optimization and management. 2. Flexible, collaborative, and innovative work environment. 3. Focus on social impact and continuous evolution. At Grupo RBS, we believe in Communication—a communication that connects, entertains, moves, and informs. We believe in "living together," because it is together that we experience the best moments. For 68 years, we have been building our story and "living together" with the people of Rio Grande do Sul—through TV, Radio, Print, and Digital. Here, challenges and opportunities are abundant and only grow as we evolve. Do you also believe in Communication and the impact it can have on people's lives and business results? Join our team. **Responsibilities and Duties** * Plan, execute, and optimize digital paid media investments across digital channels, ensuring campaign efficiency and performance; * Develop and manage media plans aligned with the department’s strategic objectives; * Monitor campaign performance daily across platforms, conducting ongoing analysis and optimization; * Manage and control the media budget, focusing on optimal resource allocation; * Develop analyses, targets, projections, and performance hypotheses to support decision-making; * Continuously pursue optimization, testing, and experimentation across campaigns, formats, channels, and strategies; * Analyze key KPIs and performance metrics to generate insights and recommendations; * Prepare reports and presentations of results for various stakeholders; * Ensure proper implementation and review of tags, tracking, and campaign measurement in collaboration with internal teams. **Requirements and Qualifications** * Degree in Business Administration, Marketing, Advertising and Public Relations, or related fields; * Experience in digital marketing and performance media; * Hands-on experience with platforms such as Google Ads, Meta Ads, TikTok Ads, Twitter/X Ads, affiliate networks, and others; * Advanced knowledge of GA4, Excel, and campaign tracking; * Experience managing marketing budgets, data, and performance monitoring; * Ability to analyze data, prepare reports, and deliver presentations to stakeholders; * Hands-on profile, organized, critically minded, and focused on continuous improvement; * Familiarity with A/B testing, campaign optimization, or funnel analysis; * Interest in innovation, continuous learning, and evolution of media practices. **Preferred Qualifications** * Experience in high-performance environments handling multiple projects simultaneously. **Additional Information** RBS is made of people. Our people are engaged with our purpose and committed to delivering results. We believe in diversity of skills, experiences, and opinions—and therefore aim to place the right people in the right roles to make a difference. Our organizational environment is light and collaborative. Our work model is flexible (on-site, hybrid, or remote), modern, and enables greater value creation for both people and businesses. Here, we accept people as they are, believing that diversity of thought drives innovation and evolution. The desire to learn is genuine and propels our collective growth with every new challenge. Our lives are intertwined with those of every citizen of Rio Grande do Sul, and we are undergoing constant evolution. We offer a workplace with inspiring leaders, growth opportunities, involvement in disruptive and socially impactful projects. We value energy, excellence, discipline, resilience, and simplicity in our day-to-day work. We are one RBS—connected to respond consistently and agilely to emerging challenges, unified by a single, integrated, and flexible culture. If you also want to positively impact our society, join this team that believes journalism, sports, and entertainment can contribute to a better life.
