Media Analyst (29)

Description

Job Summary: The Media Analyst is responsible for developing and executing media strategies, coordinating activities, and ensuring campaign success. Key Highlights: 1. Works on developing and executing media strategies. 2. Collaborates with the team to develop strategies aligned with objectives. 3. Generates insights through data analysis to optimize campaigns. Description: * Office Suite Proficiency: Skilled in using Microsoft Office applications—such as Excel, Word, and PowerPoint—for data analysis, report preparation, and presentations. * VBS System Expertise: Practical experience using the VBS system and TV programming. * Research Tools: * Instar: Ability to use Instar for analyzing television audience data. * Easy Media: Competence in using Easy Media for radio audience analysis and media planning. * TGI (Target Group Index): Knowledge of using TGI for market research and target audience identification. * Digital Media Tools: * Facebook Business Manager, Google Ads, TikTok Ads, and other operations with media platforms. * Offline Media Knowledge: Familiarity with various offline media channels—including broadcast TV, radio, newspapers, and magazines—as well as understanding of offline media buying strategies. * The Media Analyst plays a critical role in building and executing media strategies, acting as the bridge between strategic planning and practical campaign implementation. Their responsibilities span a wide range of tasks aimed at ensuring media initiative success. * Actively participates in tactical and strategic planning development, collaborating with the team to formulate strategies aligned with client objectives. Additionally, plays a key role in defining each campaign’s strategy—including audience targeting and segmentation—while supporting supervisors and managers with insights and suggestions to enhance performance and maximize results. * Operationally, coordinates team activities and executes end-to-end processes—from purchasing advertising space across media channels (TV and digital) to campaign launch—ensuring efficiency at every stage. Also implements campaigns and monitors daily performance, guaranteeing achievement of established KPIs and adjusting strategies as needed. * Identifies placement or insertion errors across media platforms to execute appropriate compensation, verifying where suitable compensation opportunities exist—based on TRP, client budget, and audience level. * Furthermore, works closely with other teams involved in the process, ensuring alignment and effective collaboration. Actively contributes to insight generation through data analysis, providing valuable information for campaign optimization. * Administratively, assists in preparing campaign reports and managing media billing, ensuring accurate recordkeeping and proper control of media packages and purchase orders via execution of PIs and coordination with media platforms. * Performs other related duties as requested, instructed, or supervised by the immediate supervisor—to contribute to team success and professional development. 2512160202201867863