Description: * Office Suite Proficiency: Proficiency in using Microsoft Office applications—such as Excel, Word, and PowerPoint—for data analysis, report generation, and presentations. * VBS System Expertise: Practical experience using the VBS system and TV programming. * Research Tools: * Instar: Ability to use Instar for analyzing television audience data. * Easy Media: Competence in using Easy Media for radio audience analysis and media planning. * TGI (Target Group Index): Knowledge of using TGI for market research and target audience identification. * Digital Media Tools: * Facebook Business Manager, Google Ads, TikTok Ads, and other operations across media platforms. * Offline Media Knowledge: Familiarity with various offline media channels—including broadcast television, radio, newspapers, and magazines—as well as understanding of offline media buying strategies. * The Media Analyst plays a critical role in developing and executing media strategies, serving as the bridge between strategic planning and practical campaign implementation. Their responsibilities span a wide range of functions aimed at ensuring the success of media initiatives. * Actively participates in developing tactical and strategic plans, collaborating with the team to formulate strategies aligned with client objectives. Additionally, plays a key role in defining each campaign’s strategy—including audience targeting and segmentation—providing supervisors and managers with insights and recommendations to enhance performance and maximize results. * Operationally, coordinates team activities and executes end-to-end processes—from purchasing advertising space across media channels (TV and digital) to campaign launch—ensuring efficiency at every stage. Also implements campaigns and monitors their daily performance, ensuring achievement of established KPIs and adjusting strategies as needed. * Identifies placement or insertion errors across media platforms to execute appropriate compensation, verifying available compensation options based on TRP, client budget, and audience levels. * Furthermore, works closely with other teams involved in the process, ensuring alignment and effective collaboration. Actively generates insights through data analysis, delivering valuable information for campaign optimization. * Administratively, assists in preparing campaign reports and in the media billing process, ensuring accurate recordkeeping and proper control of media packages and purchase orders through execution of PIs and coordination with media vendors. * Performs other related duties as requested, instructed, or supervised by the immediate supervisor, contributing to team effectiveness and professional development. 2512160202201867863