Marketing Executive

Description

Job Summary: URM | Roberto Miranda College is seeking a strategic and creative Marketing Executive to strengthen the brand, plan campaigns, and generate business opportunities. Key Highlights: 1. Strengthen the brand and expand the high-standard educational institution. 2. A dynamic, collaborative, and sophisticated environment. 3. Directly impact the institution’s growth and positioning. About the Opportunity URM \| Roberto Miranda College, a reference in high-standard education and recognized for excellence in training professionals for luxury markets, seeks a Marketing Executive passionate about results, innovation, and brand building. We seek a strategic, creative, and performance-oriented professional who wishes to grow within a dynamic, collaborative, and sophisticated environment. This person will play a fundamental role in strengthening the brand, planning and executing marketing campaigns, generating business opportunities, and developing initiatives that contribute to the institution’s expansion and to the excellence of our students’ and partners’ experience. Key Responsibilities * Plan, develop, and execute the institutional and commercial marketing calendar. * Develop campaigns for student recruitment, course promotion, events, and institutional projects. * Plan and monitor digital marketing strategies, including social media, paid traffic, email marketing, SEO, and automation. * Prepare briefings for designers, videomakers, agencies, and other suppliers. * Manage the production of institutional and promotional materials. * Organize in-person actions, events, fairs, workshops, and brand experiences. * Support the sales team with conversion- and relationship-focused materials and campaigns. * Monitor performance indicators (KPIs), prepare reports, and propose continuous improvements. * Manage suppliers, timelines, and the marketing budget. * Ensure consistency of visual identity, institutional communication, and brand positioning. * Identify market trends, opportunities, and new strategies to strengthen the institution’s presence. Requirements * Bachelor’s degree in Marketing, Advertising and Public Relations, Social Communication, Business Administration, or related fields. * Proven experience in strategic and operational marketing. * Knowledge of digital marketing and campaign management. * Proficiency in performance analytics tools (Google Analytics, Meta Business Suite, Google Ads, or similar). * Knowledge of CRM and marketing automation. * Excellent written and verbal communication skills. * Organization, planning, and ability to manage multiple projects simultaneously. Preferred Qualifications * Experience in the education sector. * Experience organizing corporate and institutional events. * Familiarity with HubSpot, RD Station, or similar platforms. * Experience in branding, premium brand positioning, and relationship marketing. * Basic knowledge of audiovisual production, photography, and content management. Behavioral Competencies * Strategic vision. * Creativity and innovation. * Analytical mindset. * Proactivity. * Excellent interpersonal skills. * Organization and priority management. * Results orientation. * Ability to work under deadlines and handle multiple demands. * Aesthetic sensibility and attention to detail. Employment Type * CLT (Consolidated Labor Laws) employment contract. * On-site work in São Paulo/SP. * Work schedule: Monday through Friday. * Availability to work some weekends, as required by the event calendar, institutional initiatives, and academic activities. What We Expect We seek a professional who combines strategic thinking with executional excellence—capable of transforming ideas into high-impact campaigns, reinforcing URM \| Roberto Miranda College’s positioning, and directly contributing to the institution’s growth, thereby consolidating its leadership in the high-standard education market. Compensation: R$3\.500,00 \- R$4\.000,00 per month Benefits: * Meal allowance * Transportation allowance Work Location: On-site