Marketing Coordinator

Description

Job Summary: Opportunity for inquisitive and creative professionals to manage market intelligence, commercial proposals, and market relations within a major communication group. Key Highlights: 1. Focus on innovation and commitment within a multiplatform communication group. 2. Responsibilities include market intelligence and commercial proposals. 3. An environment that values creativity and professional growth. If you are an inquisitive person full of innovative ideas, you are about to encounter an excellent opportunity!! Here, amid the creative frenzy of the communications giant in Santa Catarina, a unique opportunity emerges for you. We are the epicenter of the most captivating regional content production in Brazil, transcending TV boundaries to become a state-acclaimed news portal. Our soundwaves echo across radio stations; our words leap from the printed pages of newspapers and magazines; and—believe it or not—even our clocks align with the pulse of innovation. Yet something shines even more brightly: your trust placed in us. Therefore, don’t waste time—join us on this exciting journey. Your creativity will find its place within our large family, where innovation and commitment fuel success. Come be part of our universe and write your story with us! **Responsibilities and Duties** **Main Responsibilities (by Area)** **1) Market Intelligence** * Build and maintain market scenarios and monitoring (competitors, trends, category movements, and key players). * Monitor project and proposal effectiveness (learnings, adjustments, KPIs). * Conduct/organize audience research and supporting inputs for commercial proposals and decisions. **2) Commercial Proposals and Projects** * Coordinate the creation of commercial proposals and projects (sales + marketing + operations). * Organize internal launch presentations for the team. * Plan and execute external launch activities when required (materials, communications, activations). * Monitor execution and post-sales, ensuring alignment between promised and delivered outcomes and documenting learnings. **3) Market Relations (Advertisers and Agencies)** * Maintain consistent communication cadence (insights, opportunities, updates). * Plan and execute promotional gifts and commercial initiatives (kits, campaigns, incentives, activations). * Operate and optimize email marketing (segmentation, calendar, content, results). **4) Training and Playbooks** * Structure materials and routines for sales assistants (support, standards, best practices). * Coordinate ND University (production and curation) of commercial/marketing content. * Develop and deliver customized training for teams and regional offices. **Requirements and Qualifications** **What We Seek:** * Bachelor’s degree in Marketing, Advertising, Public Relations, or related fields; * Prior experience in commercial marketing, trade/BDR/commercial planning, or related areas; * Strong project management, organizational, and prioritization skills; * Excellent communication skills for interfacing with internal departments, advertisers, and agencies; * Analytical mindset (KPIs, efficiency, continuous learning). **Preferred Qualifications:** * Experience with media (TV/digital/print), advertiser markets, and agencies; * Experience with CRM, marketing automation/email, and funnel routines; * Track record in developing playbooks and training programs. **Additional Information** **What You Gain by Joining Our Group:** * Restaurant voucher and equipped cafeteria; * Transportation allowance; * Unimed health plan with telemedicine via AIS Unimed; * Uniodonto dental plan; * Childcare allowance; * Wellhub (formerly Gympass); * SESC membership; * Pharmacy discount program; * Life insurance; * Discount on ND newspaper subscription, which includes the Clube NDmais benefits program; * ND University (our internal training and course platform); * Guia da Alma—online therapy platform. We are Santa Catarina’s largest communication group. More than just informing and connecting, we champion causes, embrace social initiatives, and drive impactful actions. With authentic Santa Catarina roots, we are multiplatform and communicate across the entire state. Throughout our history, we have evolved and transformed alongside societal changes, creating and developing realities that shape our state’s future—because we love to innovate. We move fast—a pluralistic communication company that values people, cultures, accents, and customs of Santa Catarina. We work to deliver results, constantly pursuing transformation—because we dare to go beyond. Our work increasingly aligns with ESG agendas, reaffirming our commitment to building a more sustainable and inclusive future for society. With over 600 award-winning and widely recognized professionals across the state, we invest in innovation, infrastructure, and quality to stay ahead. Whether on TV, radio, newspaper, news portal, magazines, or out-of-home media, we offer personalized solutions backed by a critical, strategic, and empathetic perspective. We are evolution and transformation. We are 100% communication. We are Grupo ND! ***Mission:*** To creatively and independently produce and distribute outstanding information and entertainment content, contributing to the sustainable development of Santa Catarina. ***Vision:*** To be indispensable to Santa Catarinenses and the market, producing and delivering outstanding content innovatively through committed and satisfied professionals—generating audience and results for clients and shareholders. ***Values:*** Defending democracy, freedom of expression, and free enterprise; Pluralism of information and opinion, with commitment to ethics; Commitment to customer satisfaction; Commitment to innovation, boldness, and continuous improvement; Commitment to truthful and compassionate reporting; Commitment to regional identity; Excellence in technical quality, content, and professional standards; Commitment to achieving business results; Commitment to employee well-being and professional growth. **Our Communication Platforms** ---------------------------------- NDTV RECORD: NDTV RECORD is Brazil’s largest producer of regional content, broadcasting RECORD programming across the entire state of Santa Catarina. With six TV stations and four strategically located branches—from north to south, east to west—the station has solidified itself as the most authentically Santa Catarina broadcaster—unmistakable. Record News Santa Catarina: A reference in news coverage, it is Brazil’s only open broadcast channel exclusively dedicated to 24/7 news transmission. With credibility and responsibility, it delivers top events to most cities across the state. Jornal ND: Our Jornal ND is a benchmark for opinion in Greater Florianópolis—the only daily print newspaper, also available digitally. It features a team of columnists and experts closely tracking major local developments. Portal ND Mais: Among the country’s most visited portals, ND Mais is your gateway to the world. Renowned for its agility in delivering real-time news, thousands of users already rely on ND Mais to stay well informed. We deliver diverse reports and content—including politics, economics, culture, entertainment, and much more! NDFM Joinville: NDFM is the radio that connects Joinville to its community, offering high-quality music and leading-audience journalism grounded in NDTV’s credibility. Here, listeners stay updated on Joinville’s most relevant topics—with comprehensive coverage of sports, economics, politics, and security. It’s information and entertainment for those who value excellence. Revista Show Me: Santa Catarina’s premier tourism guide! This magazine is a reference for promoting tourism in the state, sharing exclusive tips and the best travel routes to explore every corner of Santa Catarina. Revista its Teens: Santa Catarina’s largest educational publication! Distributed in municipal schools, its Teens enriches school communities’ daily lives with educational content and practical everyday information. ND Sinergy: We transform Florianópolis’ urban landscape with our strategic out-of-home media, connecting brands, stories, and people. With 120 clocks distributed across the Island and Mainland, we promote businesses, disseminate information, and influence tourists and residents daily. We’re obsessed with communication—and that’s why we’re complete, multiplatform, and multimedia. We aim to be everywhere, speak to the entire state, and reach all audiences. This passion drives us to innovate, create, and transform—day after day. If you share this sentiment and thrive on challenges, creativity, and innovation, then join Grupo ND!