CRO Analyst I

Description

**About the area:** At Grupo RBS, we connect brands, people, and communities through a communication ecosystem that integrates media, content, events, and digital solutions. This is an opportunity for professionals who identify with data analysis, testing, and experimentation, and who seek to generate impact on the performance of digital products through the continuous optimization of the user journey. Here, we value proactive, collaborative, curious, and results-oriented people who want to grow in a dynamic, innovative environment with a strong connection to the market. **Responsibilities and attributes** **What your day-to-day will be like:** * Plan, activate, and monitor digital campaigns in strategic conversion environments, such as signwall, paywall, pop\-ups, and buttons, on the GZH, ClicRBS, and Clube do Assinante portals; * Lead acquisition and conversion strategies, seeking to optimize funnel performance and expand the subscriber base of digital products; * Plan, execute, and analyze A/B tests and experiments, validating hypotheses and identifying opportunities for improvement in the user journey; * Define and implement personalization strategies for offers and journeys, considering different audience profiles and business objectives; * Monitor conversion and user behavior metrics, identifying optimization opportunities through data analysis; * Develop analyses, dashboards, and recommendations that support data- and performance-driven decisions; * Work in partnership with the Product, Technology, UX, and Marketing areas to implement continuous improvements in user experience and conversion. **Requirements and qualifications** **What Grupo RBS expects from you:** * Completed or near-completion undergraduate degree in Marketing, Advertising, Business Administration, Statistics, or related fields; * Experience with CRO (Conversion Rate Optimization), working on conversion optimization in digital products or channels; * Experience with A/B testing, experimentation, and results analysis; * Experience with Google Analytics 4 (GA4\); * Experience in building and analyzing dashboards in Looker Studio or similar tools; * Analytical capability for data interpretation and identification of optimization opportunities. **It will be a differential if you have:** * Experience with the Piano platform or other journey orchestration and personalization tools; * Knowledge of Google Tag Manager (GTM). **Additional information** **The deadline for internal candidate applications is until 15/08/2026\.** **At Grupo RBS we offer (CLT):** On-site restaurant or meal/food voucher (according to the work model: remote, hybrid, or in-person) Health plan Transport voucher or parking Private pension Profit sharing program Extended maternity and paternity leave TotalPass Access to Uniglobo, a training platform offered by TV Globo for affiliates Digital subscription to GZH Association with Clube do Assinante, which offers discounts and exclusive benefits in various categories, such as gastronomy and entertainment Possibility of association with ARBS (Grupo RBS Employee Association), which offers various partnerships and discounts **RBS is made of people.** With almost 70 years of history, we connect daily with 11 million gaúchos, delivering information, service, and emotion through TV, radio, digital, and newspaper stations. The relationship with our audiences \- internal and external \- is guided by credibility, trust, and proximity. We believe in the diversity of thoughts, opinions, and skills as a lever for innovation and for strengthening a plural company. We are a single RBS: connected, integrated, and with a future-oriented perspective to respond consistently and agilely to the challenges of a world in constant transformation. We operate with different work models (in-person, hybrid, or remote), providing a light, collaborative, and horizontal organizational environment. We believe in the power of communication to transform realities, connect people, and build a better future for everyone. Come live with us!