Job Summary: Coordinate the brand’s creative strategy and visual design and content production, lead teams, and ensure aesthetic excellence and consistency. Key Highlights: 1. Leadership of creative teams in design and content. 2. Creation and coordination of key visuals (KVs), campaigns, and social media content. 3. Management of visual identity and development of institutional materials. **Requirements and Experience:** * Solid experience in **Graphic Design, Art Direction, or Design and Content**. * Proven experience in **coordinating creative teams**. * Strong experience in **creating KVs, campaigns, and adaptations for various channels**, including digital and promotional media. * Experience in **designing social media assets** and managing brand visual identity. * Experience in **producing short videos**, audiovisual content, and animations focused on products. * Experience in producing **institutional materials**, such as catalogs, commercial sheets, presentations, trade marketing materials, and website banners. * Experience in **creating, managing, and maintaining Visual Identity Guidelines**. * Practical knowledge of **packaging design**, considering print feasibility and consumer experience. * Knowledge of **UX and UI** is considered a plus. **Key Responsibilities:** * Coordinate the brand’s **creative strategy and visual design and content production**, ensuring aesthetic consistency, alignment with corporate positioning, and delivery excellence. * Lead and coordinate the **team of designers, content creators, and packaging specialists**, ensuring creative alignment, deadline adherence, and quality output. * Plan and supervise the creation of **campaign key visuals (KVs) and their adaptations** across various channels. * Coordinate the creation of **social media assets**, ensuring visual coherence and strategic alignment. * Supervise the production of **short videos, digital content, and animations**, with a focus on products and brand. * Coordinate the development of **institutional materials**, catalogs, commercial sheets, and corporate presentations. * Develop, maintain, and update the **Visual Identity Guidelines**, ensuring standardization across all brand touchpoints. * Plan and coordinate **internal marketing initiatives and materials**. * Coordinate the creation of **website banners, landing pages, and other digital materials**. * Ensure all creative outputs consider **packaging concepts, print feasibility, and clear consumer communication**. * Collaborate closely with internal departments, and **coordinate creative suppliers and partners**. * Ensure adherence to **deadlines, quality standards, and visual consistency** across all deliverables.