**About Brokers Brasil** Brokers Brasil is the largest education ecosystem specialized in the real estate sector. Our focus is selling results acceleration programs for real estate professionals and real estate agencies. ;We are expanding and seeking a Content Strategist for digital operations, with emphasis on positioning and content for Instagram, LinkedIn, and YouTube. **Position: Content Strategist** **Location:** São Paulo (100% in-person format) **Employment model:** PJ **Salary:** R$ 6\.000,00 **Desired Qualifications:** * Understanding of positioning; proven, relevant results delivered for a company (number of followers, viral videos, leads generated, sales results) * Analytical and creative mindset simultaneously: combines data with creativity. Organization and discipline: without these, the editorial calendar collapses. Clear communication: must align with client, brand, and audience. * Continuous learning: staying updated on trends, algorithms, and new formats. * Resilience and flexibility: handling rapid changes, feedback, and pressure to deliver results. **Requirements** * Proficiency in social media, content production, copywriting, and storytelling: ability to write persuasively and connect narratives to brand strategy. * Editorial planning: transforming business objectives into an organized editorial calendar. * Metrics and data analysis: ability to measure reach, engagement, traffic, leads, and conversion to adjust strategies. * Basic knowledge of design and audiovisual production: not required to be a designer, but must understand formats and visual language to guide production. Strategic Requirements * Positioning vision: understanding how content strengthens the brand and differentiates it in the market. * Alignment with business objectives: ability to translate goals (e.g., increase authority, generate leads, drive sales) into content actions. * Persona development: defining target audience and adapting language per channel. * Intelligent distribution: thinking beyond posting—structuring how content reaches the audience (organic, paid, partnerships). \* Team and process management: when working with producers, designers, and editors, must coordinate the creation workflow. Responsibilities 1\. Research and Analysis: Research market, competitors, and trends. 2\. Identify content opportunities aligned with brand positioning. 3\. Strategic Planning: Build the editorial line (content pillars). 4\. Define monthly content strategy: Create the editorial calendar. 5\. Define formats and distribution channels, ensuring all material aligns with brand objectives. 6\. Production Management: Brief and direct writers, designers, social media managers, and editors. 7\. Approve content prior to publication. 8\. Ensure deadlines and workflow organization. 9\. Content Distribution: Plan where, when, and how each piece of content will be published. 10\. Integrate organic and paid content to maximize results. 11\. Consider partnerships and amplification formats (e.g., influencers, events). 12\. Results Analysis: Monitor metrics, generate monthly reports with insights for decision-making, adjust strategies based on data. 13\. Business Alignment: Connect content to branding and sales goals, present ideas for new campaigns and formats to the team. 14\. Serve as Brokers Brasil’s mentor **Skills:** Organization Creativity Ambition Innovation Adaptability Analytical and creative mindset simultaneously: ;