Senior Media Analyst

Description

We are looking for an analytical, proactive individual with strong strategic vision to join our team as a Senior Media Analyst. If you have hands-on experience operating paid media but aspire to go beyond execution—to dive deep into data and actively contribute to business decisions—this role is for you. The primary objective of this position is to serve as the strategic link between the client and the media team, combining sharp business acumen with deep understanding of each account’s objectives. In this role, you will translate that vision into high-impact paid media strategies, guide junior analysts in campaign optimizations and pacing control to ensure campaign health, and directly interface with clients—as the technical reference point in media proposals and discussions. **Responsibilities:** * Conduct in-depth analysis of media platform data (Google Ads, Meta, TikTok, X, etc.), transforming numbers into actionable business insights that inform strategic client decisions; * Master campaign pacing and delivery controls, serving as the reference point for budget calculation and team guidance to ensure budget health and prevent deviations; * Operate platforms such as Google and Meta with full autonomy—executing activations and optimizations strategically and independently, without constant leadership oversight; * Request and negotiate media proposals with diverse publishers, leading the development of multichannel strategies aligned with each account’s objectives; * Lead client meetings autonomously, confidently presenting analyses, insights, and media recommendations backed by solid evidence; * Actively participate in account management—proactively building presentations, operational documents, and strategic deliverables—not merely supporting; * Develop comprehensive, in-depth media plans (Excel and/or PowerPoint), demonstrating clear strategic vision across channels, formats, KPIs, and client objectives; * Serve as the technical reference for the team, ensuring consistency and quality in deliverables—whether as a top-tier specialist or future leader, based on your own development path; * Continuously pursue technical improvement, broadening understanding of the media ecosystem and how different channels and formats complement one another. Requirements: * Bachelor’s degree completed in Advertising, Public Relations, Social Communication, Social Sciences, Data, or related fields; * Intermediate to advanced knowledge of media platforms (social and digital); * Understanding of platform billing processes; * Intermediate knowledge of Google Analytics; * Intermediate knowledge of Excel / Google Sheets; * Intermediate knowledge of PowerPoint / Google Slides. Benefits Why join Sioux? Meal allowance: You decide how to use it! ‍ ️ Health and dental insurance: Taking care of yourself matters. Transportation allowance: Your choice of how to commute is yours. Life insurance: Your safety is our priority too. Learning support: We care about your professional growth—covering courses, certifications, and events. Birthday day off and special gift. Remote work allowance: To invest in your home office setup while working remotely. ‍ Alura e-learning: Our employees get free access to curated learning paths and courses! Childcare allowance: Support for caring for your little one; Employee referral program: Help us find talent for our team—and earn a bonus. * Work in a dynamic, collaborative environment offering continuous learning, recognition, and flexible hours. Hybrid work model (2 days/week onsite), located in the Berrini region. Interested? Apply now and help transform our projects with innovation!