Content Marketing Analyst

Description

Tasks Key responsibilities \- Build and organize the team's content editorial calendar \- Transform theses, case studies, events, podcasts, founders' speeches, and market insights into content \- Produce and coordinate content for various formats, including: \- newsletters \- e\-mails \- articles \- landing pages \- scripts \- LinkedIn posts \- rich media assets \- event follow\-up materials \- Support the development of campaign and product launch narratives \- Create messages and copy for paid media campaigns, especially ads, creatives, and variations in angle \- Develop top\-, mid\-, and bottom\-of\-funnel content \- Help sustain brand authority on topics such as corporate mental health, productivity, retention, psychosocial risks, and NR\-1 \- Coordinate production workflows with internal teams and external vendors/agencies \- Ensure message consistency and brand voice alignment \- Help convert internal knowledge into high\-value marketing assets What we expect from this person: \- Excellent writing skills \- Strong strategic understanding of business and marketing \- Ability to translate complex subjects into clear communication \- Broad repertoire enabling deep, non\-superficial, non\-generic content creation \- Strong organizational skills to manage recurring editorial calendars and production \- Ability to interview founders and leaders to extract compelling content \- Ease working across diverse formats and depth levels \- Skill in crafting effective campaign messages, ad copy, and creatives \- Funnel\-oriented mindset: recognize that content serves not only branding but also demand generation and lead nurturing Ideal profile We seek someone at the intersection of content, copywriting, and strategic content marketing. This person does not need to operate media channels, but must be able to craft intentional messages, narratives, and copy — including for acquisition campaigns. It is essential to possess maturity when handling sensitive and technical topics like corporate mental health — avoiding clichés, superficiality, or sensationalist language. How this person will be evaluated \- Consistency in content production \- Quality of the editorial calendar and alignment with positioning \- Ability to transform knowledge into useful assets \- Quality of campaign messages and copy \- Contribution to demand generation and lead nurturing \- Contribution to brand authority \- Quality of event follow\-ups, podcasts, campaigns, and strategic materials Desired education Bachelor's degree: Marketing, Advertising and Public Relations, Journalism, or related fields Compensation: R$5\.000,00 per month Experience: * Strategic content production for diverse formats (Mandatory) * SaaS companies (Mandatory) Work location: Remote