Senior Copywriter

Description

Job Summary: The Copywriter will create concepts and narratives for campaigns, working autonomously and with technical rigor to deliver creative, brand-aligned solutions. Key Highlights: 1. Creation and development of creative concepts for 360° campaigns 2. Focus on storytelling, impact, and strategic consistency across multiple media 3. Integrated collaboration with teams, ensuring alignment and textual consistency The **Copywriter** will be responsible for creating concepts, developing copy, and guiding narratives for campaigns and communication materials in various formats. They will work collaboratively with art directors, planners, designers, and other departments to ensure messages align with the brand positioning, target audience, and strategic objectives. Deliver creative solutions with autonomy, technical rigor, and strategic thinking. **Responsibilities and Duties** * Create and develop creative concepts for advertising campaigns, promotional activities, digital content, and institutional materials. * Write copy for 360° materials: ads, films, spots, scripts, social media, landing pages, banners, presentations, OOH, and brand assets. * Propose narratives and textual solutions that connect creativity, clarity, and purpose. * Adapt language according to audience, channel, objective, and visual composition. * Craft copy, scripts, and call-to-action statements focused on impact and strategic consistency. * Develop content strategies for campaigns, digital series, brand storytelling, and tone of voice. * Review and edit copy to ensure grammatical accuracy, consistency, and alignment with the brand book. * Collaborate closely with Art Directors (or Designers), co-creating integrated solutions. * Participate in brainstorming sessions, contributing ideas and supporting the development of creative pathways. * Collaborate with other departments to ensure a unified perspective on deliverables. * Interpret briefs with strategic thinking, proposing well-founded and robust pathways. * Organize tasks, deadlines, and priorities, maintaining a clear and well-documented workflow. * Monitor content production stages—including recordings, filming, voiceovers, and post-production—when required. * Ensure tone of voice, narrative, and language align with brand positioning. * Serve as the textual guardian, ensuring consistency across different assets, campaigns, and channels. * Propose continuous improvements to strengthen verbal identity. **Requirements and Qualifications** * Bachelor’s degree in Communications, Advertising and Public Relations, Journalism, Languages, Marketing, or related fields. * Proven experience as a Copywriter or Creative Copywriter in agencies, content studios, or marketing departments. * Microsoft Office: basic to intermediate proficiency * Excellence in creative writing, storytelling, and language adaptation. * Mastery of crafting headlines, scripts, and digital content. * Knowledge of textual approaches for different types of assets. * SEO knowledge and digital writing experience are a plus. * Strong ability to interpret data, insights, and strategies to transform them into ideas and copy. * Familiarity with collaboration tools (Google Workspace, project management platforms, presentation software). * **Reside in São Paulo/SP and be available for hybrid work.** **Additional Information** * Health insurance; * Dental insurance; * Meal/voucher allowance; * Transportation voucher; * Life insurance; * Wellhub and TotalPass; * Birthday DayOff; * Development, health, and wellness programs. Caring for people responsibly and building long-term trust are core to our business! **Who We Are** Founded in 2012, Rennova has become a reference in facial harmonization in Brazil, operating on the pillars of **product quality, safety, and market proximity**. Every solution we develop reflects a clear commitment to **well-being, trust, and self-esteem**. **How We Think and Operate** Valuing people is tied to **development, autonomy, and responsibility** in daily operations. The customer sits at the center of all decisions, guiding priorities and operational approaches. Building lasting relationships sustains growth. Trust results from **clarity, quality, and consistency over time**. **Recognition** Rennova is among the companies certified by Great Place to Work, reflecting employees’ perception of organizational culture and day-to-day experience. **Presence and Growth** With presence in over 23 countries, Rennova continues expanding while maintaining market proximity and high standards in every context. **Work Environment** A dynamic environment characterized by **collaboration, ownership mindset, and results orientation**. **Responsibility and continuous evolution** are part of daily routines and drive both business and career development. A space for those seeking **growth, leadership, and real impact**. So, are you in? **\#JoinRennova**