Description
**Job Description:**
----------------------
We are looking for a talented and conversion-focused Copywriter / Ad Copywriter to join our in-person team in Campina Grande. If you know how to turn words into deposits, engagement, and retention, we want to meet you.
**Essential Requirements:**
------------------------------
• Create advertising copy for campaigns, ads, and brand communication initiatives;
• Develop persuasive content for social media, push notifications, SMS, email marketing, landing pages, and paid ads;
• Apply copywriting techniques and psychological triggers focused on engagement and conversion;
• Build strategic narratives using storytelling aligned with the brand’s positioning;
• Draft communications tailored to different stages of the customer journey;
• Adapt language and tone of voice according to audience and communication channel;
• Collaborate with marketing, design, and performance teams to create campaigns;
• Review and optimize content for clarity, impact, and improved results;
• Monitor market trends, consumer behavior, and digital conversion strategies;
• Ensure consistency in communication and strengthen brand identity.
**Desirable Requirements:**
--------------------------
• Copywriting certifications
• Experience in the iGaming industry
• English (intermediate level)
**Employment Type:**
--------------------------
PJ (Individual Entrepreneur)
**PwD Inclusion:**
--------
INDIFFERENT
**Benefits:**
---------------
Birthday DAY OFF
TOTAL PASS
**Work Location:**
----------------------
BPX
**Additional Information:**
---------------------------
Please submit your resume and portfolio combined into a single file (preferably in PDF format).