Senior Growth Analyst

Description

Analyze the end-to-end funnel, identifying bottlenecks and improvement opportunities; Design, prioritize (in collaboration with leadership), and execute data-driven growth experiments; Execute and optimize conversion initiatives (CRO), including landing page tests, offers, messaging, and customer journeys; Develop and optimize CRM (HubSpot) automation workflows, focusing on activation, nurturing, and opportunity recovery; Collaborate with Sales, Customer Success, and Product teams to improve performance across the customer journey; Support the evolution of the customer journey by reducing friction and increasing conversion and expansion; Monitor performance metrics (CPL, conversion rate, CAC, etc.) and generate actionable insights; Oversee website and form maintenance and implementation; Transform data and learnings into hypotheses and continuous improvements. **Position:** Senior Growth Analyst **Employment Type:** CLT (Permanent) **Professional Area:** Marketing **Working Hours:** To be determined **Number of Positions:** 1 **Benefits:** Meal Allowance; Unimed Health Insurance; Uniodonto Dental Insurance; Life Insurance; **Gympass:** Discounted access to gyms; Fresh fruit every day; Discount Program at Raia and Drogasil pharmacies; Birthday Day Off. **Requirements: Experience and Qualifications:** Bachelor's degree completed or in progress in Marketing, Advertising and Public Relations, Business Administration, or related fields; Experience with growth practices in SaaS companies; Practical experience with acquisition, conversion, and expansion funnels (cross-sell and up-sell), with full understanding of the end-to-end customer journey; Experience with CRO strategies (A/B testing, landing page optimization, offers, and customer journeys); Experience with CRM and automation tools (HubSpot), including workflow creation and optimization; Hands-on profile, with autonomy to structure and execute initiatives; **Preferred Qualifications:** Knowledge of Product-Led Growth (PLG) strategies and self-service journeys in SaaS; Experience with analytics and BI tools; Familiarity with HubSpot Marketing Hub. **Experience and Qualifications:** Bachelor's degree completed or in progress in Marketing, Advertising and Public Relations, Business Administration, or related fields; Experience with growth practices in SaaS companies; Practical experience with acquisition, conversion, and expansion funnels (cross-sell and up-sell), with full understanding of the end-to-end customer journey; Experience with CRO strategies (A/B testing, landing page optimization, offers, and customer journeys); Experience with CRM and automation tools (HubSpot), including workflow creation and optimization; Hands-on profile, with autonomy to structure and execute initiatives; **Preferred Qualifications:** Knowledge of Product-Led Growth (PLG) strategies and self-service journeys in SaaS; Experience with analytics and BI tools; Familiarity with HubSpot Marketing Hub.