Junior Marketing Analyst - Ibitinga/SP

Description

Job Summary: The professional will develop marketing strategies, manage social media, create advertising materials, and strengthen the brand's image in the pharmaceutical market. Key Highlights: 1. Develop marketing strategies and online/offline campaigns. 2. Monitor social media and build relationships with the audience. 3. Strengthen brand image and market positioning. **Who We Are,** The PLE GROUP was founded in August 2015 by a group of friends, with its first store located in São Carlos city. Its focus is to expand stores across the central region of São Paulo state. Today, the PLE GROUP is affiliated with TOTAL AND TOTAL POPULAR PHARMACY NETWORK and operates 11 stores across cities in the interior of São Paulo state. Its objective is integrated growth through a low-cost management model and customer satisfaction via economic efficiency. These principles reflect our way of thinking and operating in the market. **About the Position:** * Develops strategies for promotional material creation and online and offline media campaigns. * Conducts market research and analyzes consumer and pharmaceutical market competitor behavior; * Creates advertising materials; * Monitors social media; * Plans, manages, and oversees the company's social media channels to build strong audience relationships; * Plans, creates, manages, and monitors campaigns—whether for brand strengthening, sales, or other strategic objectives; * Develops advertising materials, newspapers, and offers aligned with the company-defined strategies; * Provides technical support to branches regarding Linx system operations, PBM sales, campaigns, and/or promotions; **Responsibilities?** * Strengthen brand image and positioning through robust and consolidated advertising efforts; * Create a marketing plan targeting audiences at different stages of the consumer journey and acquiring new customers; * Analyze the market and competition to anticipate threats and identify opportunities; * Disseminate company strategies through internal campaigns; * Promote the company's Organizational Culture through internal campaigns; * Develop a comprehensive understanding of the characteristics and needs of each branch;