Junior Market Intelligence Analyst

Description

Job Summary: The SBT is seeking a Junior Market Intelligence Analyst to work with CRM, communication, and data analysis—transforming data into customer relationship actions and supporting executive decision-making. Key Highlights: 1. Work with CRM, communication, and data analysis 2. Transform data into customer relationship actions 3. Develop dashboards and presentations for executive decision-making SBT is looking for one more SBTista to join the family! Here, opportunities are equal for everyone! With strong conviction in our collective potential, we foster a collaborative and partnership-oriented environment. We value our employees and prioritize the development and learning of everyone at the network. We recognize that each person plays a fundamental role in making SBT what it is. Do you identify with this opportunity and our culture? Then, "Come on over, come on over"! **Responsibilities and Duties** We seek a Junior Market Intelligence Analyst to work with CRM, communication, and data analysis. The role involves transforming data into customer relationship actions, supporting communication campaigns, developing dashboards, and producing executive presentations to support corporate decision-making. We are looking for an analytical, organized individual with strong communication skills and interest in technology, marketing, and data. **Main Responsibilities** * Plan, execute, and monitor CRM campaigns (e\-mail marketing, WhatsApp, push notifications, and other channels). * Develop, edit, and review e\-mail marketing assets using **HTML**. * Create audience segmentation and lists for relationship campaigns. * Build dashboards and reports in **Power BI**. * Prepare executive presentations in **PowerPoint**, translating data into clear insights for diverse audiences. * Monitor CRM KPIs such as open rate, click-through rate, conversion, retention, and engagement. * Extract, process, and validate databases for analysis and campaigns. * Support consumer behavior studies and market analyses. * Collaborate with Marketing, Sales, Product, and other departments across the company. **Requirements and Qualifications** **Mandatory Requirements** * Interest in working with data focused on CRM and relationship campaigns. * **Proficiency in HTML**, with ability to develop and edit marketing e\-mails. * **Proficiency in Power BI**, for dashboard creation. * **Proficiency in PowerPoint**, with ability to develop executive presentations. * Intermediate or advanced Excel skills. * Analytical, organized profile with strong written communication skills. **Preferred Qualifications** * Knowledge of SQL. * Experience with marketing automation tools, especially **Insider**, as well as Salesforce Marketing Cloud, Oracle Responsys, HubSpot, RD Station, Braze, or similar platforms. * Knowledge of Google Analytics (GA4\). * Power Query or Power Automate. * Basic understanding of UX and best practices in e\-mail marketing. **Behavioral Competencies** * Analytical and data-driven mindset. * Organization and attention to detail. * Strong verbal and written communication skills. * Ability to quickly learn new tools. * Proactivity and sense of responsibility. * Ability to manage multiple tasks and priorities. **What We Expect From This Person** * Transform data into actionable business insights. * Support the evolution of CRM strategies through analysis and segmentation. * Develop dashboards and presentations that support executive decisions. * Ensure high-quality execution of communication campaigns. * Contribute to increasing customer engagement and relationship building through data-driven actions. **Additional Information** In addition to working at Brazil’s Happiest TV Network, you’ll receive: Market-aligned salary; Meal Allowance; Food Allowance; Wellhub; SESC; Medical and Dental Assistance for you, your spouse, and children; Transportation Benefit, Parking, and/or Barra Funda Shuttle Service; Private Pension Plan; Life Insurance; Convenient on-site CDT facilities including Beauty Salon, Bank, Food Court, Outpatient Clinic with doctors across multiple specialties, and select clinical exams; Psychological, nutritional, and ergonomic support programs; Training sessions, live webinars, and other content to boost your knowledge; On August 19, 1981, Sistema Brasileiro de Televisão (SBT) was launched. Regarded as the Brazilian family channel, SBT reaches over 187 million viewers and 66.7 million households. Currently, SBT operates 118 affiliated stations nationwide, offering 24-hour diversified programming, with a 9.2% share in Greater São Paulo and 8.1% across Metropolitan Regions. The SBT complex in São Paulo spans a total area of 230\.000m², with 74\.000m² of built space. It features eight studios totaling over 4\.400 m² and a 6\.500 m² scenic city set. SBT is a consolidated success in variety shows, a leader in children’s and youth content production, offers impartial and credible journalism, and maintains a strong digital presence with exclusive content. We are continuously evolving, reaffirming our position in the digital space through modern initiatives such as SBT Games, TV Zyn, \+SBT, SBT Ads, SBT do Bem, SBT News, and numerous podcasts. These innovations make SBT a relevant and trustworthy content producer for viewers across all screens. Approximately 3,000 employees across Brazil bring this story to life every day, living our core values in a friendly and fun environment. Source: SBT Coverage Atlas \- Feb/24 \| Kantar IBOPE Media \- Instar Analytics \- Household Data \- SHR% Total Tuned-In \- Greater São Paulo and Metropolitan Regions (15 markets) \- 24 hours \- Jan to Dec/23 \#SejaSBT