Communication and Digital Manager

Description

Job Summary: Lead the integrated communication and brand performance strategy, ensuring consistency and tangible results across the B2B2C journey. Key Highlights: 1. Lead the integrated communication and brand performance strategy. 2. Plan, execute, and optimize 360° campaigns. 3. Strengthen the culture and experience of thousands of employees. We are Copa Energia, a Brazilian company recognized for energy solutions and positioned at the forefront of the sector’s next innovations to build a better tomorrow through a cleaner energy matrix. Through our two brands—Copagaz and Liquigás—we account for 25% of Brazil’s Liquefied Petroleum Gas (LPG) distribution. We operate in 25 states and the Federal District, with approximately 90,000 direct and indirect employees. We are the largest LPG company in Latin America. As a private company, we have served thousands of households since the 1950s\. Additionally, we belong to the exclusive group of ItauSA investments. For those seeking to transform people management and leave a solid, innovative organizational legacy, this is the opportunity to lead a strategic and integrated agenda with direct impact on strengthening culture and enhancing the experience of thousands of employees. We are looking for a **Communication and Digital Manager** to join our team! **Responsibilities and Duties** We seek a Communication and Digital Manager to lead the integrated communication and brand performance strategy for Copa Energia, Copagaz, and Liquigás. This person will be responsible for planning, executing, and optimizing 360° campaigns, ensuring brand consistency and tangible results across the B2B2C journey—with strong emphasis on B2B lead acquisition and conversion via digital channels (especially WhatsApp D2C). * Lead the planning and execution of the annual brand communication plan, ensuring strategic consistency and synergy among Copa Energia, Copagaz, and Liquigás; * Develop and implement 360° marketing campaigns (online and offline), connecting branding, consideration, and performance; * Manage performance media strategies focused on generating qualified leads for the B2B segment (Corporate, bulk gas) and conversion via direct channels (WhatsApp D2C); * Structure and optimize digital journeys focused on acquisition, nurturing, and conversion—including WhatsApp as the central D2C engagement channel; * Lead the digital marketing strategy—including social media, SEO, LLM search (AI-powered search), programmatic media, and owned/social channels; * Monitor and optimize marketing KPIs (CAC, CPL, ROI, conversion, share of voice, etc.), ensuring investment efficiency; * Collaborate with commercial, BI, and agency teams to align strategy, execution, and outcomes; * Continuously evolve brand digital presence by exploring new technologies, channels, and formats; **Requirements and Qualifications** * Bachelor’s degree in Marketing, Advertising, Business Administration, Engineering, or related fields; * Postgraduate degree/MBA (preferred); * Prior experience in leadership roles; * Solid experience in digital marketing and integrated communication, including 360° campaign execution; * Strong background in performance media and lead generation (particularly in B2B contexts); * Experience with Google Analytics, Meta Ads, and programmatic media tools; * Experience managing multiple brands and portfolio architecture; * Advanced knowledge of social media, SEO, programmatic media, and data-driven strategies; * Familiarity with LLM search strategies and emerging digital discovery dynamics; * Experience with CRM, marketing automation, and conversational channels (e.g., WhatsApp); * Analytical profile, results-oriented, with strong execution capability; * Experience leading teams and managing stakeholders; **Differentiators** * Experience in digital marketing agencies; * Exposure to omnichannel strategies and data integration; * Experience with ABM (Account-Based Marketing) and complex B2B journeys; **Additional Information** Employment Type: Full-time CLT — Hybrid Model Location: São Paulo — South Zone (Chácara Santo Antônio) What We Offer: * Meal Allowance or On-site Restaurant, depending on your location and employment modality. * Food Allowance — a great help with household expenses! * Transportation Allowance. * Health Insurance — for you and your family (direct dependents). * Dental Insurance — to keep that beautiful smile! * Gympass — to care for your physical health and boost your energy! * Payroll-deducted Consignable Loan — with lower interest rates. * Profit Sharing (PR); * Monthly Gas Allowance — an exclusive benefit of our business; * Pharmacy Card; * Extended Maternity Leave of 180 (one hundred and eighty) days — to care for the most important person in your life! * Daycare Assistance for mothers for 24 months upon return from maternity leave; * Paternity Leave of up to 20 (twenty) days, per employee’s option — after all, fathers also deserve to enjoy this moment; * Health and Well-being Program — Viva+Energia; * Parking Subsidy, based on your position and workplace (subject to role eligibility); * Standard Leased Vehicle, based on your position (subject to role eligibility); * Hybrid work model at Copa Energia’s headquarters — combining the best of both worlds (in-office and remote); * New Value — A Benefits Club offering excellent discounts on Beauty, Fitness, Food, Culture, Leisure, and Tourism. After all, a little budget support goes a long way! * Life Insurance — for peace of mind! Copa Energia values life through safety and respect for people and the environment. We treat others as we wish to be treated. That’s how we build an ethical, diverse, and inclusive environment. Here, we believe diversity is essential for Copa Energia’s growth—and for society as a whole. Therefore, our opportunities are open to everyone, regardless of origin, gender, race, disability, sexual orientation, or beliefs. Come energize lives with us! Salary information is not available at this time. From the beginning, when we dreamed of delivering energy more reliably and efficiently, we understood our capacity to transform businesses and people’s lives. Today, we are a reference in energy solutions, born from entrepreneurs’ desire and effort to innovate sustainably — positioning ourselves ahead of the sector’s upcoming innovations to build a better tomorrow through a cleaner energy matrix. That’s how we energize the entire country and deliver alternatives that ensure greater comfort and efficiency in our customers’ daily lives. Our two established and consolidated brands—Copagaz and Liquigás—together account for 25% of Brazil’s Liquefied Petroleum Gas (LPG) distribution. We operate in 24 states and the Federal District. We are leaders in Latin America and the 100th largest company in our country! Moreover, we are part of Itaúsa’s investment portfolio: *“We invest in sectors critical to the Brazilian economy and hold a portfolio of strong brands leading their respective markets. Our commitment lies in strengthening the management of invested companies, supporting strategy and long-term vision—all grounded in ethics and best corporate governance practices. We seek investments in businesses with positive societal impact, strong cash flow generation, consistent performance history, and recognized brands.”* *(Itausa website)* We believe diversity is fundamental to our growth—and to society as a whole. Therefore, our opportunities are open to everyone, regardless of origin, gender, race, disability, sexual orientation, or beliefs. This is how we create a diverse, inclusive, and respectful workplace. We seek professionals eager to learn, passionate about challenges, who enjoy creating and collaborating with diverse people—focused on delivering the best experiences for our customers. **Come energize lives and businesses with us!**