Product Manager - Salesforce

Description

Job ID 63916 Category Enterprise Technology Location São Paulo, Brazil Work Type Hybrid **Position Summary** We are seeking an IT Product Manager (PM) to lead the vision, strategy, and lifecycle (Upstream and Downstream) of our Salesforce-based products. Embedded within a Product-Led Organization and Dual-Track Agile framework, you will serve as the primary liaison between business units, our internal technical team (Architects), and our development partners (POs, SMs, and Devs). Your focus will be ensuring we are "building the right thing" through continuous Discovery, maximizing business value across the Salesforce Core ecosystem, and guaranteeing that the product is resilient, secure, and scalable (Bulletproof standard). **Strategy, Upstream, and Discovery:** * Continuous Discovery: Lead the Upstream phase—identifying problems, validating hypotheses, and refining the backlog prior to development. Collaborate closely with Product Designers to explore customer understanding (e.g., research, field studies) and design high-value solutions. * Market Analysis: Conduct ongoing benchmarking against competitors and leverage market research data to influence Salesforce product strategy. * Roadmap Development: Decompose high-level business strategy into an actionable feature roadmap. Gather requirements, negotiate feature priorities with business units, and plan releases. **Stakeholder and Partner Management:** * Business Alignment: Ensure Salesforce development aligns with the company’s strategic objectives. Use diplomacy to negotiate priorities, timelines, and scope. * Expectation and Risk Management: Identify strategic risks and manage stakeholder expectations regarding delivered outcomes and features. * Partner Orchestration: Collaborate closely with the partner supplier’s Product Owner (PO) and Scrum Master (SM). While the partner focuses on tactical execution (planning iterations, user stories, and ceremonies), you lead release planning, explain complex business rules, and validate/accept final deliverables. **Metrics (KPIs) and Feedback Culture:** * Metrics Ownership: Define and assume ownership of product success and failure metrics. Use market data and usage insights to pivot or persevere in strategy. * Feedback Management: Ensure mechanisms for collecting user feedback are embedded in Salesforce releases, proposing continuous improvements based on the Voice of the Customer. **Technical Excellence (Bulletproof Concept):** * Product Health: Work closely with the internal IT Architect to reserve backlog capacity for technical work (Tech Debt). * Resilience and Security: Ensure Salesforce implementation adheres to the Bulletproof pillars: High Availability, Cybersecurity, Error Handling, Observability, and rigorous testing. **Qualifications and Requirements** * Communication and Language: Advanced or Fluent English. Proven ability to interact, present results, and conduct negotiations with international teams and stakeholders. Product Experience: Demonstrated experience as a Product Manager, with strong expertise in Upstream activities (Discovery, ideation, hypothesis validation, and prototyping). * Salesforce Proficiency: Deep knowledge of Salesforce Core (Sales Cloud, Service Cloud, Platform). Ability to discern when to use out-of-the-box native solutions versus complex customizations. * Agility and Operating Models: Practical experience with Dual-Track Agile (parallel Discovery and Delivery) and product metrics (OKRs, KPIs). * Interpersonal Skills: Diplomatic profile with excellent negotiation skills, executive communication, and fluency bridging business and technology. * Third-Party Management: Experience working within hybrid squad models (teams composed of internal employees and external partners/software factories). **Differentiators (Nice to Have)** * Salesforce certifications (e.g., Salesforce Administrator, Sales/Service Cloud Consultant). * AI-first Mindset: Experience or interest in applying Artificial Intelligence (e.g., Salesforce Einstein) to accelerate delivery and enable hyper-personalization. * Practical knowledge of Design Thinking methodologies and facilitation of co-creation workshops. \-